07.06.22
Booth #S1812
Celesta Company LLC and Nurish Brands Inc. have partnered to launch a line of beverages designed for relaxation and sleep support. The products will utilize Celesta’s FDA-approved ingredients and be sold to consumers through Nurish’s Feel Portfolio of functional beverages.
Celesta supplies patent-pending ingredient blends and technologies to promote sleep and relaxation, such as branded ingredients SlumberMor and RnRMor.
While many of the sleep and relaxation ingredients on the market are single-ingredient remedies, Celesta has developed proprietary ingredient blends that target multiple specific pathways to overall wellness: sleep induction, sleep duration, stress reduction, body recovery, and mood stabilization. Targeting this combination of pathways, as opposed to only targeting one like other options on the market, results in improved efficacy in supplements and functional foods and beverages
“In a proof-of-concept clinical trial, we measured the effectiveness of our sleep support ingredients, both objectively through the use of state-of-the-art Bluetooth headbands that measure brain signals and subjectively through a participant questionnaire,” said Dave Lafond, Celesta CEO. “The ingredients showed significant improvements in sleep quality without being habit-forming or causing grogginess. We’ve set out to change how brands think about sleep and relaxation products, and our solutions will elevate the industry’s expectations for these ingredients.”
The partnerhsip with Nurish, owners of Feel functional beverages formulated for energy and calming benefits, comes at a time when more consumers are reporting stress, anxiety, and interrupted sleep. Citing a survey from ResMed, stress negatively impacts sleep for half of Americans, Celesta reports.
“The increased pressures in today’s society have consumers seeking solutions to improve relaxation and sleep,” Lafond said. “We’re excited to partner with Nurish and leverage the strengths of our combined companies to provide consumers with a relevant and effective solution to a growing concern.”
“We’re confident that Celesta is the right partner for us and is uniquely positioned to help deliver on our committed joint mission of reducing stress and increasing quality sleep for consumers,” said Brian Turner, Nurish CEO. “Together we will better serve our customers in providing options that improve overall health and wellness.”
Celesta Company LLC and Nurish Brands Inc. have partnered to launch a line of beverages designed for relaxation and sleep support. The products will utilize Celesta’s FDA-approved ingredients and be sold to consumers through Nurish’s Feel Portfolio of functional beverages.
Celesta supplies patent-pending ingredient blends and technologies to promote sleep and relaxation, such as branded ingredients SlumberMor and RnRMor.
While many of the sleep and relaxation ingredients on the market are single-ingredient remedies, Celesta has developed proprietary ingredient blends that target multiple specific pathways to overall wellness: sleep induction, sleep duration, stress reduction, body recovery, and mood stabilization. Targeting this combination of pathways, as opposed to only targeting one like other options on the market, results in improved efficacy in supplements and functional foods and beverages
“In a proof-of-concept clinical trial, we measured the effectiveness of our sleep support ingredients, both objectively through the use of state-of-the-art Bluetooth headbands that measure brain signals and subjectively through a participant questionnaire,” said Dave Lafond, Celesta CEO. “The ingredients showed significant improvements in sleep quality without being habit-forming or causing grogginess. We’ve set out to change how brands think about sleep and relaxation products, and our solutions will elevate the industry’s expectations for these ingredients.”
The partnerhsip with Nurish, owners of Feel functional beverages formulated for energy and calming benefits, comes at a time when more consumers are reporting stress, anxiety, and interrupted sleep. Citing a survey from ResMed, stress negatively impacts sleep for half of Americans, Celesta reports.
“The increased pressures in today’s society have consumers seeking solutions to improve relaxation and sleep,” Lafond said. “We’re excited to partner with Nurish and leverage the strengths of our combined companies to provide consumers with a relevant and effective solution to a growing concern.”
“We’re confident that Celesta is the right partner for us and is uniquely positioned to help deliver on our committed joint mission of reducing stress and increasing quality sleep for consumers,” said Brian Turner, Nurish CEO. “Together we will better serve our customers in providing options that improve overall health and wellness.”
