06.29.21
Deerland Probiotics & Enzymes recently launched a new consumer-facing website for its probiotic ingredient, DE111. The site will feature consumer-friendly resources on the clinical research behind DE111, as well as general information on the use of probiotics.
“Consumers want to know the story behind the product – the ingredients, how they work, and the science behind them,” Kristin Wilhoyte, director of marketing communications at Deerland Probiotics & Enzymes, said. “So, we’ve created a site that provides information about DE111, its benefits, and scientific support to our partners and their end customers.”
The site includes links to human clinical trials, as well as introductory information about how probiotics function in the human body. As a probiotic spore, DE111 has been evidenced to deliver immune and digestive health benefits across applications in supplements, foods, beverages, and pet nutrition. Bacillus subtilis DE111 is a versatile probiotic by nature, which lends itself to a wide range of manufacturing conditions and formats including gummies, drink powder mixes, snacks, and pet treats.
“Product developers can visit DE111.com to get information on product stability, clinicals, and ideal applications,” Wilhoyte said. “Likewise, consumers who see the logo on product packaging are led to the benefits DE111 offers, as well as the science that supports it.”
There is a historic advantage to utilizing branded ingredients due to the value of name recognition the dietary supplement space. According to Deerland, branded ingredients are gaining additional traction in the functional foods, functional beverages, and pet nutrition markets, as well, pointing to a recent presentation at the annual conference of the National Animal Supplement Council (NASC) in which consultancy and brand firm MarketPlace noted that 37% of regular pet supplement shoppers (out of 241 surveyed) seek a branded ingredient in the pet supplements they purchase.
“CPG brands are increasingly relying on the credibility and clinicals of ingredients to build their own brand authority,” Wilhoyte said. “Particularly for brands trying to stand out in a crowded category, DE111 probiotic serves as a differentiator and recognized sign of excellence.”
In addition to its human clinicals, DE111 is supported by Deerland’s portfolio of expertise in prebiotic, probiotic, and enzyme technologies and products, which include a range of ingredients and customization capabilities. As a company, Deerland seeks to balance microbiota in people and their pets through supplements, snacks, beverages, and pet nutrition products.
“Pet parents, especially pet supplement shoppers, value human-grade quality for their pets,” Wilhoyte said. “As a probiotic ingredient that offers benefits for both pets and people, DE111 brings crossover appeal and quality that both brands and their customers value.”
“Consumers want to know the story behind the product – the ingredients, how they work, and the science behind them,” Kristin Wilhoyte, director of marketing communications at Deerland Probiotics & Enzymes, said. “So, we’ve created a site that provides information about DE111, its benefits, and scientific support to our partners and their end customers.”
The site includes links to human clinical trials, as well as introductory information about how probiotics function in the human body. As a probiotic spore, DE111 has been evidenced to deliver immune and digestive health benefits across applications in supplements, foods, beverages, and pet nutrition. Bacillus subtilis DE111 is a versatile probiotic by nature, which lends itself to a wide range of manufacturing conditions and formats including gummies, drink powder mixes, snacks, and pet treats.
“Product developers can visit DE111.com to get information on product stability, clinicals, and ideal applications,” Wilhoyte said. “Likewise, consumers who see the logo on product packaging are led to the benefits DE111 offers, as well as the science that supports it.”
There is a historic advantage to utilizing branded ingredients due to the value of name recognition the dietary supplement space. According to Deerland, branded ingredients are gaining additional traction in the functional foods, functional beverages, and pet nutrition markets, as well, pointing to a recent presentation at the annual conference of the National Animal Supplement Council (NASC) in which consultancy and brand firm MarketPlace noted that 37% of regular pet supplement shoppers (out of 241 surveyed) seek a branded ingredient in the pet supplements they purchase.
“CPG brands are increasingly relying on the credibility and clinicals of ingredients to build their own brand authority,” Wilhoyte said. “Particularly for brands trying to stand out in a crowded category, DE111 probiotic serves as a differentiator and recognized sign of excellence.”
In addition to its human clinicals, DE111 is supported by Deerland’s portfolio of expertise in prebiotic, probiotic, and enzyme technologies and products, which include a range of ingredients and customization capabilities. As a company, Deerland seeks to balance microbiota in people and their pets through supplements, snacks, beverages, and pet nutrition products.
“Pet parents, especially pet supplement shoppers, value human-grade quality for their pets,” Wilhoyte said. “As a probiotic ingredient that offers benefits for both pets and people, DE111 brings crossover appeal and quality that both brands and their customers value.”
