• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Flower Pollen Extract Benefits Women’s Urinary Incontinence, Study Finds

    3i Solutions Announces New Leadership Positions

    INS Nutra Opens Gummy Manufacturing Facility

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    Earth Mama Organics Achieves 'Plastic Neutral' Certification
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Flower Pollen Extract Benefits Women’s Urinary Incontinence, Study Finds

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    Bill Chioffi Joins Nammex as Chief Strategy and Innovation Officer

    FDA Issues ‘No Questions’ Letter for Chiber Mushroom Fiber Preservative

    VITAL Ancillary Study Finds No Link Between Vitamin D and Bone Fracture Risk
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Flower Pollen Extract Benefits Women’s Urinary Incontinence, Study Finds

    3i Solutions Announces New Leadership Positions

    INS Nutra Opens Gummy Manufacturing Facility

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    Earth Mama Organics Achieves 'Plastic Neutral' Certification
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Flower Pollen Extract Benefits Women’s Urinary Incontinence, Study Finds

    Vital Nutrients Launches First Vegan Omega Supplement with SPMs

    VITAL Ancillary Study Finds No Link Between Vitamin D and Bone Fracture Risk

    Krill Oil Study Provides Evidence of Osteoarthritis Benefits

    Immunobiotic Heat-Killed Bacteria Linked to Skin Benefits
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Ecuadorian Rainforest

    ESHA Research

    BGG World

    Botanic Healthcare LLC

    Nutrition21, LLC
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Ecuadorian Rainforest

    ESHA Research

    BGG World

    Botanic Healthcare LLC

    Nutrition21, LLC
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    FMCG Gurus Publishes 10 Center Stage Ingredients in 2021 Report

    The market research company noted several holistically beneficial ingredients it believes will rise in rank among reactive consumers.

    FMCG Gurus Publishes 10 Center Stage Ingredients in 2021 Report
    Related CONTENT
    • TopGum Gummies Receives USDA Organic Certification
    • Specnova Launches New Powder Form Delivery System
    • Packaged Facts: Plant-Forward Dieting On the Rise
    • Registration Opens for Vitafoods Asia 2022
    • FDA Issues ‘No Questions’ Letter for Chiber Mushroom Fiber Preservative
    Mike Montemarano, Associate Editor 06.07.21
    FMCG Gurus, a consumer/market research company with specialty in the nutraceuticals space, published a report called “Ten Center Stage Ingredients in 2021,” highlighting a number of ingredients it projects will notably rise in rank over the next year in sales volume, popularity, and new product development. Following the COVID-19 pandemic, the company believes that ingredient-led health claims are more important now than ever, indicating that consumers will be more focused on how single ingredients can impact their health through 2021 and beyond.
     
    Lactoferrin
     
    Lactoferrin, a protein found in cow and human milk, has been clinically evidenced to support healthy immune function. FMCG Gurus projects that this ingredient will speak to consumers who question their vulnerability to disease and illness as a result of COVID-19, as well as the increased consciousness about one’s ability to recover from day-to-day and chronic illnesses.
     
    The company reports that, globally, between 72-83% of consumers associate a poor immune system with susceptibility to long-term health problems, and that 70% of global consumers made changes to their diets and lifestyles in order to improve their immunity levels, compared to just 53% reporting to do the same in 2019.
     
    Postbiotics
     
    Postbiotics, defined officially as components of inanimate bacteria which confer health benefits, are becoming a fixture in the digestive health ingredients space. While most consumers are more familiar with probiotics, and prebiotics to a lesser extent, FMCG Gurus believes that growth in new product development will raise awareness of this classification of postbiotics.
     
    The company said that 57% of consumers would like to improve their digestive health, and only just over half (59%) of consumers say they have a heathy diet. As it currently stands, only one in ten consumers who said they have a healthy diet say they are attentive to postbiotic intake, the company said.
     
    Psyllium
     
    Psyllium is a growingly popular fiber associated with both digestive health benefits and regulation of cholesterol levels, appealing to those seeking out plant-based, natural solutions. According to FMCG Gurus, digestive health problems are affected by a wide variety of factors including aging, poor dietary habits, irregular eating habits, and changes to one’s immune system. “Although consumers have favorable perceptions of dietary fibers, the market is yet to truly capitalize on digestive health problems,” FMCG Gurus reports.
     
    Nearly half (49-55%) of global consumers told the company in surveys that they suffer from one or more digestive problems including stomach ache, gluten sensitivity, bloating, constipation, abdominal pain, or gas.
     
    Collagen
     
    FMCG Gurus said that the increasing research and consumer education surrounding newly-discovered health benefits of collagen in areas of heart, joint, bone, and skin health, in addition to improvements in developing alternative forms of the ingredient sourced from algae, will further collagen’s reach in the global consumers marketplace. “Algae is seen as an environmentally friendly source of protein. It is also an ingredient that is high in omega-3 and is associated with benefits such as addressing inflammation, heart health, and cognitive health. Opportunities exist for everyday products and sports nutrition offerings.”
     
    Globally, 25-38% of consumers currently say that collagen protein sounds appealing, FMCG Gurus’ surveys indicate.
     
    Ivy Leaf
     
    Ivy leaf, a botanical remedy evidenced to support both joint and skin health due to its high concentration of a chemical compound called saponins. The company reports that they’ve observed an increase in joint health problems due to population aging and the impact that modern lifestyles have on inflammation, and that consumers are beginning to make a connection between nutrition and outer appearance. For these reasons, “opportunities for the ingredient include everyday food and drink products and also the sports nutrition market,” FMCG Gurus said.
     
    Between 52% and 79% of global consumers recognize a link between good skin health and good overall health, while a greater number (61% to 80%) of consumers recognize the link between good joint health and good overall health, the company reports.
     
    Lutein
     
    Lutein, a carotenoid which has been evidenced to protect the eyes from various visual problems such as age-related macular degeneration and blue light damage, has seen a spotlight in an ever-more-digitized day and age during the COVID-19 pandemic, FMCG Gurus reports. “Consumers are prone to spending significant periods of time on their digital devices, both personally and professionally, without taking proper breaks. Moreover, they lack awareness about what blue light is and the related dangers. At the same time other factors, such as an aging society and poor dietary habits, are also impacting eye health.”
     
    FMCG Gurus reports that 37% of consumers believe they spent too much time in front of digital devices, and that 51% of consumers are not satisfied with their eye health. However, only. 17% of consumers are aware of the ingredient lutein.
     
    Ashwagandha
     
    Roots of the Withania somnifera plant, better known as Ashwagandha, are an adaptogenic herb used in Ayurveda, an ancient traditional medicine system based in India. With a plethora of studies examining its effect on the body’s physical response to environmental stressors as they impact feelings of stress and sleep health, Ashwagandha has been propelled by consumers who are in need of stress and sleep solutions, and something that aids in relaxation.
     
    Currently, between 10% and 12% of global consumers associate the ingredient ashwagandha with helping to boost sleep health, FMCG Gurus reports, and by February of 2021, 22% of consumers reported in surveys that they have become more conscious about their sleep health as a result of COVID-19.
     
    Elderberry
     
    Elderberry is a natural ingredient long-associated with having immune-boosting properties in the context of respiratory tract infections such as the common cold and flu, in addition to a strong profile of flavonoids which is evidenced to support heart health. As a longstanding immune health ingredient, FMCG Gurus said that it is known and trusted among consumers, with its 100% natural status, and sensory appeal.
     
    FMCG Gurus surveys report that 7 in 10 consumers say it is important that food and drink products are 100% natural, and that 65% of consumers report that they are planning to improve their heart health over the next twelve months.
     
    Vitamin C
     
    The nutraceuticals market has witnessed a popularity surge for vitamin C as a result of COVID-19, with consumers by and large purchasing the ingredient to support healthy immune function. It is also a well-known and trusted ingredient found in everyday fruits and vegetables, appealing to those who want to stick to the basics of nutrition, however, its continued success will require brands to refrain from making misleading or outlandish claims regarding its health benefits, the company said.
     
    Currently, between 74% and 81% of global consumers associate vitamin C with boosting their immune system, FMCG Gurus surveys revealed. Additionally, 57% of consumers say that they plan to eat and drink more healthily by increasing their intake of fruit.
     
    CBD
     
    The presence of cannabidiol (CBD) is growing in global markets every year, with regulatory hurdles standing as the primary challenge for this cannabis-sourced ingredient. Consumers perceive CBD as a cognitive support ingredient for issues such as stress and anxiety, while also believing it can offer pain relief, FMCG Gurus said. As acceptance of the ingredient grows, along with reassurance about the safety of the ingredient, the company believes CBD will become more mainstream over time.
     
    Among the many benefits consumers perceive to derive from CBD, the leading ones are improved mental wellbeing (73%), relief from anxiety (65%), improved sleeping patterns (63%), relaxation benefits (52%), and pain relief (33%).



    Mike Montemarano has been the Associate Editor of Nutraceuticals World since February 2020. He can be reached at mmontemarano@rodmanmedia.com.
     
     
    Related Searches
    • Functional Foods & Beverages
    • Vitamins
    • Nutrition Bars & Snacks
    • Fiber & Carbohydrates
    Related Knowledge Center
    • Inflammation
    • Fiber & Carbohydrates
    • Functional Foods & Beverages
    Suggested For You
    TopGum Gummies Receives USDA Organic Certification TopGum Gummies Receives USDA Organic Certification
    Specnova Launches New Powder Form Delivery System Specnova Launches New Powder Form Delivery System
    Packaged Facts: Plant-Forward Dieting On the Rise Packaged Facts: Plant-Forward Dieting On the Rise
    Registration Opens for Vitafoods Asia 2022 Registration Opens for Vitafoods Asia 2022
    FDA Issues ‘No Questions’ Letter for Chiber Mushroom Fiber Preservative FDA Issues ‘No Questions’ Letter for Chiber Mushroom Fiber Preservative
    GoMacro Bar Wrappers Now Recyclable Through TerraCycle GoMacro Bar Wrappers Now Recyclable Through TerraCycle
    JAMA: FDA Warning Letters Fail to Result In Removal of Illegal Supplement Ingredients JAMA: FDA Warning Letters Fail to Result In Removal of Illegal Supplement Ingredients
    FDA Issues Final Guidance on NAC Supplements FDA Issues Final Guidance on NAC Supplements
    Lemon Flavonoid Complex Shown to Support Healthy Blood Glucose Lemon Flavonoid Complex Shown to Support Healthy Blood Glucose
    Boswellia Serrata Extract Shown in Study to Support Joint Function in Five Days Boswellia Serrata Extract Shown in Study to Support Joint Function in Five Days
    Merit Launches Peazazz C Pea Protein for RTD Beverages Merit Launches Peazazz C Pea Protein for RTD Beverages
    RedLeaf Plants Over 300 Acres of Sorghum Crop Across Central Kentucky RedLeaf Plants Over 300 Acres of Sorghum Crop Across Central Kentucky
    Nutralliance Adds Apple Cider Vinegar to Its Portfolio Nutralliance Adds Apple Cider Vinegar to Its Portfolio
    ADM delivers clean label dietary supplements for today’s health-conscious consumers. ADM delivers clean label dietary supplements for today’s health-conscious consumers.
    The Global Microbiome Market: Top Predictions from ADM The Global Microbiome Market: Top Predictions from ADM

    Related Breaking News

    • Breaking News | Certifications, Approvals & Patents | Contract Manufacturing | Delivery & Dosage Technologies | Dietary Supplements | Natural/Organic
      TopGum Gummies Receives USDA Organic Certification

      TopGum Gummies Receives USDA Organic Certification

      TopGum earned a formal certification through sourcing select and certified organic materials and following strict internal procedures.
      08.03.22

    • Breaking News | Delivery & Dosage Technologies | Dietary Supplements | Supplier News
      Specnova Launches New Powder Form Delivery System

      Specnova Launches New Powder Form Delivery System

      LipoVantage uses protective liposomes to maximize efficacy of active ingredients.
      08.03.22

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News
      Packaged Facts: Plant-Forward Dieting On the Rise

      Packaged Facts: Plant-Forward Dieting On the Rise

      A new report from the market researcher breaks down the demographics and philosophies behind vegan, vegetarian, and flexitarian consumers.
      08.03.22


    • Breaking News | Industry & Market News | World Markets
      Registration Opens for Vitafoods Asia 2022

      Registration Opens for Vitafoods Asia 2022

      The event, co-located with Fi Asia, will take place in Bangkok Oct. 5-7.
      08.03.22

    • Breaking News | Certifications, Approvals & Patents | Delivery & Dosage Technologies | Fiber & Carbohydrates | Functional Foods & Beverages | Natural/Organic
      FDA Issues ‘No Questions’ Letter for Chiber Mushroom Fiber Preservative

      FDA Issues ‘No Questions’ Letter for Chiber Mushroom Fiber Preservative

      The fiber, sourced from white button mushrooms, functions as a natural preservative for various food products.
      08.02.22

    Loading, Please Wait..
    Trending
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    • Study Examines Vitamin K2 Content In Cheese
    • Pycnogenol Evidenced To Have Skin Benefits In Dermatology Study
    Breaking News
    • Flower Pollen Extract Benefits Women’s Urinary Incontinence, Study Finds
    • 3i Solutions Announces New Leadership Positions
    • INS Nutra Opens Gummy Manufacturing Facility
    • Vital Nutrients Launches First Vegan Omega Supplement with SPMs
    • Earth Mama Organics Achieves 'Plastic Neutral' Certification
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Flower Pollen Extract Benefits Women’s Urinary Incontinence, Study Finds
    3i Solutions Announces New Leadership Positions
    INS Nutra Opens Gummy Manufacturing Facility
    Coatings World

    Latest Breaking News From Coatings World

    Lanxess' Entire Value Chain to Become Climate-Neutral
    Custom Cars Featuring PPG DELTRON Refinish System Take Awards at Goodguys 24th Summit
    HGTV Home by Sherwin-Williams Announces 2023 Color Collection of the Year
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Endologix's AFX2 Endovascular AAA System Earns EU Nod
    Elizabeth Coleon Joins Withings as Chief Marketing Officer
    U.K. Strengthens Medical Device Regulations
    Contract Pharma

    Latest Breaking News From Contract Pharma

    BioIVT Acquires Scottish Drug-metabolizing Enzyme Manufacturer Cypex
    Schott Creates Stand-Alone Company for its Pharma Business
    Marken to Acquire Medical Courier Business of Cedra Express
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Body Shop Expands Partnership with Uber
    COSRX Launches Vitamin E Vitalizing Sunscreen
    Weekly Recap: Kylie Makeup Lab Controversy, Glossier Pivots to Retail and Wholesale & More
    Happi

    Latest Breaking News From Happi

    Hallstar To Purchase Lanxess’ Polymer Additives Production Site in Greensboro, NC
    Uber and The Body Shop Expand On-Demand Delivery Partnership Nationwide
    Australia-Based Teeth Whitening Technology Leader White Glo Enters US Market
    Ink World

    Latest Breaking News From Ink World

    Xerox Board of Directors Names Steven Bandrowczak as CEO
    ALTANA AG to Sell Its Stake in dp polar to 3D Systems
    Weekly Recap: Zeller+Gmelin, Epple Druckfarben Lead This Week’s News Stories
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Eukalin acquires Adhesives Specialists
    EyeC unveils new inspection products
    Errol Moebius named VP of IST America
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: A New Day for Hygiene, Glatfelter Reports Q2 Results & More
    Dyper Achieves B Corp Certification
    Edgewell’s Sales Grow
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    OSSIO Rolls Out OSSIOfiber Suture Anchors in U.S.
    MicroPort Navibot’s SkyWalker System Cleared by FDA
    NuVasive Inc. Reports Q2 2022 Financial Results
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Infineon Technologies AG Offers Secured NFC Tags
    Universal Display Announces 2Q 2022 Financial Results
    Xerox Board of Directors Appoints Steven Bandrowczak as CEO

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login