Mike Montemarano, Associate Editor 03.01.21
The Martin Bauer Group, a global manufacturer and supplier of teas and botanicals, announced that it has acquired a majority interest in Power Brands, a leading beverage development, formulation, production, and marketing service company based in Los Angeles. Power Brands was established in 2006, specializing in supporting global companies and startups in developing, producing, and marketing innovative beverage brands and products. The company designs beverage packaging, formulates and develops beverages, and manufactures and market tests products.
Consistent with the growth strategy pursued over the past three years in North America – the 2018 opening of its first liquid ingredient plant in Bethlehem, PA, the 2019 acquisiiton of BI Nutraceuticals, a botantical nutraceutical ingredient supplier, the 2020 acquisition of Core Botanica, which produces U.S. grown and processed mint and other crops, Martin Bauer is now adding critical innovation capabilities to its portfolio.
“Power Brands, for the past decade, has been the go-to outfit for dozens of beverage companies, small and large, interested in creating, formulating, manufacturing, and successfully marketing their brands, especially in the growing arena, and across all categories,” Ennio Ranaboldo, CEO of the Martin Bauer Group in North America, said. “Led by expert management and featuring an incredibly competent technical team, Power Brands will continue to operate independently while offering us additional opportunitiesto share knowledge and broaden Martin Bauer services to the U.S. and global clients in the beverage industry.”
“As one of America’s leading beverage innovation companies, we at Power Brands are thrilled to be part of what we consider to be the world’s best botanical products group,” Darin Ezra, CEO of Power Brands, said. “From the very first meeting with the Martin Bauer team, this union has felt like a perfect fit, culturally and for our vision for the future of the beverage industry. We are now an end-to-end solution for every new beverage development program, and with the potential of an unmatched vertically integrated platform.”
Consistent with the growth strategy pursued over the past three years in North America – the 2018 opening of its first liquid ingredient plant in Bethlehem, PA, the 2019 acquisiiton of BI Nutraceuticals, a botantical nutraceutical ingredient supplier, the 2020 acquisition of Core Botanica, which produces U.S. grown and processed mint and other crops, Martin Bauer is now adding critical innovation capabilities to its portfolio.
“Power Brands, for the past decade, has been the go-to outfit for dozens of beverage companies, small and large, interested in creating, formulating, manufacturing, and successfully marketing their brands, especially in the growing arena, and across all categories,” Ennio Ranaboldo, CEO of the Martin Bauer Group in North America, said. “Led by expert management and featuring an incredibly competent technical team, Power Brands will continue to operate independently while offering us additional opportunitiesto share knowledge and broaden Martin Bauer services to the U.S. and global clients in the beverage industry.”
“As one of America’s leading beverage innovation companies, we at Power Brands are thrilled to be part of what we consider to be the world’s best botanical products group,” Darin Ezra, CEO of Power Brands, said. “From the very first meeting with the Martin Bauer team, this union has felt like a perfect fit, culturally and for our vision for the future of the beverage industry. We are now an end-to-end solution for every new beverage development program, and with the potential of an unmatched vertically integrated platform.”
