09.17.20
Frozen cauliflower crust pizza company Caulipower reports that frozen food sales are skyrocketing, yet, consumers are running out of space in their freezers, due to a greater dependence on the frozen food aisle, an adjustment made as a greater portion of meals people in the U.S. consume are cooked from home.
This has become such a widely-reported issue that the company plans on pushing for the launch of a new refrigeration device, the ‘freezerator,’ which will dedicate the majority of its space to freezer storage as opposed to refrigeration, challenging the standard by which home appliances have been historically built.
According to the company, which has a line of gluten-free, better-for-you frozen meals using cauliflower as a substitute ingredient, a survey of 4,000 Americans revealed that the need for more freezer space is great. 70% of households ran out of freezer space due to purchases of frozen foods skyrocketing by a whopping 95% in March. Additionally, freezer sales rose 45% compared to last year, with many consumers reporting that they had to wait five months or more to receive their new home appliance due to a limited supply. It appears that 67% of consumers have increased purchases of frozen food since stay-at-home orders started due to COVID-19, and that this shift in behavior is likely to be lasting, Caulipower reports. 52% of those who increased their frozen food purchases said they are doing so in order to make food last longer, with 25% stating that they were motivated to do so to reduce food waste.
According to Caulipower, the approval rating of its idea for an appliance dedicating 80% of its space to freezing and 20% of its space to refrigeration was 77% among U.S. consumers.
“We all simply need more freezer space,” Gail Becker, founder and CEO of Caulipower, said. “COVID-19 has changed our attitudes toward frozen food forever, and now we need a revolution in the design of America’s freezers.”
The brand is seeking submissions for a ‘freezerator’ design, and will select a proposal based on functionality and aesthetic. The brand adds that it will seek to discuss the proposal with top kitchen appliance manufacturers, and will award the person who submits the winning proposal with a lifetime supply of Caulipower products. Guidelines for the design submissions can be viewed here.
This has become such a widely-reported issue that the company plans on pushing for the launch of a new refrigeration device, the ‘freezerator,’ which will dedicate the majority of its space to freezer storage as opposed to refrigeration, challenging the standard by which home appliances have been historically built.
According to the company, which has a line of gluten-free, better-for-you frozen meals using cauliflower as a substitute ingredient, a survey of 4,000 Americans revealed that the need for more freezer space is great. 70% of households ran out of freezer space due to purchases of frozen foods skyrocketing by a whopping 95% in March. Additionally, freezer sales rose 45% compared to last year, with many consumers reporting that they had to wait five months or more to receive their new home appliance due to a limited supply. It appears that 67% of consumers have increased purchases of frozen food since stay-at-home orders started due to COVID-19, and that this shift in behavior is likely to be lasting, Caulipower reports. 52% of those who increased their frozen food purchases said they are doing so in order to make food last longer, with 25% stating that they were motivated to do so to reduce food waste.
According to Caulipower, the approval rating of its idea for an appliance dedicating 80% of its space to freezing and 20% of its space to refrigeration was 77% among U.S. consumers.
“We all simply need more freezer space,” Gail Becker, founder and CEO of Caulipower, said. “COVID-19 has changed our attitudes toward frozen food forever, and now we need a revolution in the design of America’s freezers.”
The brand is seeking submissions for a ‘freezerator’ design, and will select a proposal based on functionality and aesthetic. The brand adds that it will seek to discuss the proposal with top kitchen appliance manufacturers, and will award the person who submits the winning proposal with a lifetime supply of Caulipower products. Guidelines for the design submissions can be viewed here.
