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    Breaking News

    Vitafusion Enters CBD Market

    Full spectrum hemp extract gummy supplements target sleep and relaxation.

    Vitafusion Enters CBD Market
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    12.03.19
    Church & Dwight’s vitafusion brand of gummy vitamins has introduced three new products featuring CBD derived from full spectrum hemp extract and other natural phytocannabinoids.
     
    “As CBD explodes in popularity, the market has become flooded with offerings from mostly unknown manufacturers and sources. We want consumers to feel confident entering the category, knowing they are getting a high-quality supplement from a brand they love and trust,” said Bruce Weiss, vice president of marketing for vitafusion. “We are committed to ensuring the quality of our CBD Full Spectrum Hemp Extract line.”
     
    All vitafusion CBD Full Spectrum Hemp Extract gummy supplements are made with natural fruit flavors, no synthetic FD&C dyes and do not include any artificial sweeteners, high-fructose corn syrup, gluten, or dairy, the company said. Manufacturing practices also ensure the identity, purity, quality, strength, and composition.
     
    The new vitafusion CBD Full Spectrum Hemp Extract Gummy Vitamin line includes:
     
    • vitafusion CBD Full Spectrum Hemp Extract (5 mg CBD per gummy) with natural phytocannabinoids in a natural, red raspberry flavor.
    • vitafusion CBD Full Spectrum Hemp Extract Sleep Well (10 mg CBD per gummy) with melatonin to provide sleep support in a natural, grapefruit lychee flavor.
    • vitafusion CBD Full Spectrum Hemp Extract Chill Mood (10 mg CBD per gummy) with L-theanine to provide calm and relaxation in a natural, blackberry flavor.
     
    “When formulating the CBD Full Spectrum Hemp Extract product line, our R&D team implemented stringent standards for the safety and quality of our CBD Full Spectrum Hemp Extract gummy vitamins,” said Annahita Ghassemi, director of global R&D, product safety and clinical affairs with Church & Dwight Co., Inc. “As with all vitafusion products, we conduct comprehensive safety assessments to ensure product safety when used as directed. As a trusted brand, consumers can expect nothing less with our new CBD Full Spectrum Hemp Extract line.”
     
    On Jan. 3, 2020, vitafusion will host a sample giveaway event in New York City with the latest product offerings. The vitafusion CBD Full Spectrum Hemp Extract product line is now available for purchase at vitafusioncbdhemp.com and at select retailers for $29.99 MSRP.
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