Developed from Xylaria nigripes the ingredient belongs to a specific sub-genus of Xylaria that is exclusively hidden deep in dirt where nutritious, yet obscure fungi are hidden within the nest of the Odontotermesformosanus termite.
Zylaria contains high levels of the amino acid gamma-aminobutyric acid, or GABA, which has been shown in human clinical studies to help regulate, support, and promote relaxation and improve sleep quality, according to NuLiv.
“It’s time to re-think sleep quality and mental wellness,” said Josh Beaty, marketing director. “That’s the direction we’re going with our awareness campaign. We’d love to break through the stigma around mental health and the challenges that come with that like stress, anxiety, sleepless nights, and more. A restless mind is like a thief-in-the-night and we want to be part of the solution in providing an ingredient for brands to formulate with that addresses this ever-growing challenge among consumers.”
Seventy percent of Americans, at least once a month, are not getting enough sleep to refresh them for the next day. An estimated 11% of the population experiences insufficient sleep every night.
“Sleep quality affects so many areas of our lives and we’re committed to providing solutions with Zylaria to help support the vital benefits of deep sleep,” said Beaty.