The new name will act as an umbrella brand for the various sub-brands the company manufactures and distributes: the Ancient Minerals brand of topical magnesium sprays, lotions, and baths; the Magnetic Clay brand of detoxifying clay baths; and the Prescript-Assist brand of clinically tested probiotics. These sub-brands will not disappear with the rename; they will simply be united under one common brand, according to the company.
The company stated the name “Enviromedica” communicates what it does: source remedies from the environment, in the form of healing clays, soil-based organisms, and ancient seabeds.
President, Judy Phillips stated, “We wanted a name to properly portray that our products are Earth-based. This name really speaks volumes as to who we are; that we are more interested in a better quality of life for people through natural means as opposed to pharmaceuticals.”
The new parent name will be rolled out gradually over the coming year in two phases. During the first phase, “Enviromedica” will begin to appear on the company’s packaging, marketing materials, and website; however, the look and feel of these elements will not change. During the second phase, all of the products will come together under a unified new look and feel, yet still retain their sub-brand identities.