Sean Moloughney08.14.09
Americans are recognizing the connection between food and overall health, with a recent survey showing that 89% agree certain foods have benefits that go beyond basic nutrition and may reduce disease risk.
This percentage represents a significant increase from just two years ago, according to the International Food Information Council (IFIC) Functional Foods/Foods for Health Consumer Trending Survey.
“This year’s survey findings show us that Americans are making the connection that foods can play an important role in achieving optimal health,” said Elizabeth Rahavi, RD, and associate director of wellness at IFIC. “Consumers’ awareness of many food and health relationships has reached an all-time high.”
According to the 2009 survey, the top functional foods named by consumers are: 1) fruits and vegetables; 2) fish, fish oil, seafood; 3) dairy (including milk and yogurt); 4) meat and poultry; and 5) herbs/spices, among others. But beyond consumer interest in individual foods, research shows people are increasingly associating nutrients with specific health benefits such as:
•calcium and vitamin D for bone health
•whole grains for reduced risk of heart disease
•antioxidants for protection against free radical damage
•probiotics for digestive and immune health
•omega 3 fatty acids for cognitive development, especially in children.
While consumers say they want to eat foods for these benefits, data suggest they are struggling to follow through and incorporate them into their diet.
“People might be surprised to know that the foods they are already eating can have real health benefits and taste great,” said David Grotto, RD, LDN, and author of 101 Foods That Could Save Your Life. “The key is to identify and take every opportunity to incorporate these beneficial foods—as part of your usual routine or even at special events.”
Other topics covered in the survey include Americans’ top health concerns, consumer interest in 16 specific benefits provided by certain foods and beverages and awareness and consumption of 27 different diet and health relationships.
This percentage represents a significant increase from just two years ago, according to the International Food Information Council (IFIC) Functional Foods/Foods for Health Consumer Trending Survey.
“This year’s survey findings show us that Americans are making the connection that foods can play an important role in achieving optimal health,” said Elizabeth Rahavi, RD, and associate director of wellness at IFIC. “Consumers’ awareness of many food and health relationships has reached an all-time high.”
According to the 2009 survey, the top functional foods named by consumers are: 1) fruits and vegetables; 2) fish, fish oil, seafood; 3) dairy (including milk and yogurt); 4) meat and poultry; and 5) herbs/spices, among others. But beyond consumer interest in individual foods, research shows people are increasingly associating nutrients with specific health benefits such as:
•calcium and vitamin D for bone health
•whole grains for reduced risk of heart disease
•antioxidants for protection against free radical damage
•probiotics for digestive and immune health
•omega 3 fatty acids for cognitive development, especially in children.
While consumers say they want to eat foods for these benefits, data suggest they are struggling to follow through and incorporate them into their diet.
“People might be surprised to know that the foods they are already eating can have real health benefits and taste great,” said David Grotto, RD, LDN, and author of 101 Foods That Could Save Your Life. “The key is to identify and take every opportunity to incorporate these beneficial foods—as part of your usual routine or even at special events.”
Other topics covered in the survey include Americans’ top health concerns, consumer interest in 16 specific benefits provided by certain foods and beverages and awareness and consumption of 27 different diet and health relationships.