Probiotics are "friendly" bacteria that help restore the balance in the intestinal tract, thereby aiding normal digestion, supporting the immune system and promoting overall health. The bacteria strain in Culturelle, Lactobacillus GG, has been researched for its effectiveness in managing a variety of conditions including antibiotic-associated diarrhea, traveler's diarrhea, immune system support, Clostridium difficile and atopic eczema, among others.
"With respect to science, Culturelles Lactobacillus GG is the gold standard and stands up to the scientific scrutiny all of our brands must meet," said Cyrill Siewert, CEO, Amerifit Nutrition. "Of all the brands in the rapidly expanding probiotic category, only Culturelle contains Lactobacillus GG, and the amount and quality of research offers our retail partners and their customers the best scientific proof of effectiveness. Just as important, Culturelle is already the sales leader in retail chain sales."
To ensure Culturelles ongoing success, Amerifit Nutrition plans to fully support and promote the product. This includes providing assistance to current studies with major universities and the National Institutes of Health and developing a probiotic Continuing Education program for pharmacists. In addition, Culturelle will be supported by an integrated medical and consumer advertising and marketing program.
