Gregory Stephens is vice president of strategic consulting with the Natural Marketing Institute (NMI) and has 30 years of specialized expertise in the nutrition and pharmaceutical industries.
In today's crowded market, product differentiation will be the centerpiece of a successful campaign to win over better-educated, cost-conscious consumers.
In the intense search for ways to preserve brain health, consumers are turning to various ingredients aimed at maintaining or improving cognitive function.
From children to 'tweens' to adults to baby boomers, nutraceuticals producers are staring at a world of opportunity, especially in the areas of weight loss, diabetes and heart health.
Direct sales companies are building share in teh vitamin supplement category via acquisitions and new product development, although most traditional beauty care companies have shunned the category.