By Ally Dai, Correspondent09.03.19
The global beauty industry runs through Asia. The region is extremely important both in terms of massive consumer demand and also constant product innovations. In this ever-evolving market, Japan and South Korea are leading the way with several internationally-renowned companies such as Shiseido and Amore Pacific. Meanwhile, China is building its billion-dollar beauty businesses, as demand in India, Indonesia, and Malaysia continues to rise.
In an attempt to stand out from fierce competitors, brands nowadays are increasingly turning to ingredients native to the region and/or regarded to possess local wisdom; such ingredients not only differentiate products, they also resonate with local consumers. Here are a few of the cosmetic ingredients, with roots in Asia, that are winning the hearts and minds of local consumers, and have the potential to gain wider popularity.
More Than Food
In recent years, consumers’ concerns about what they put on their bodies has led to the incorporation of traditional food ingredients in cosmetic formulas, something Asians have been doing for centuries.
Asian R
In an attempt to stand out from fierce competitors, brands nowadays are increasingly turning to ingredients native to the region and/or regarded to possess local wisdom; such ingredients not only differentiate products, they also resonate with local consumers. Here are a few of the cosmetic ingredients, with roots in Asia, that are winning the hearts and minds of local consumers, and have the potential to gain wider popularity.
More Than Food
In recent years, consumers’ concerns about what they put on their bodies has led to the incorporation of traditional food ingredients in cosmetic formulas, something Asians have been doing for centuries.
Asian R
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