By Sean Moloughney, Editor10.27.22
Major League Baseball (MLB) is set to be a field of dreams for cannabidiol (CBD), becoming the first major professional sports league to form a sponsorship agreement with a CBD company. Charlotte’s Web (CW), a vertically integrated Certified B Corporation with revenue of $96 million in 2021, is now the first “Official CBD of Major League Baseball.”
In June 2022, MLB opened the category for the league and its teams, allowing sponsorships with CBD companies that are NSF Certified for Sport—a third-party certification program designed to reduce an athlete’s risk for anti-doping sanctions when using dietary supplements that have met required benchmarks.
MLB’s Due Diligence on CBD
MLB’s Chief Revenue Officer Noah Garden said the league had been paying attention to the CBD market for a while. “As adoption and popularity has increased, we were also getting inquiries from our players about CBD use and which brands were allowable.”
MLB performed its due
In June 2022, MLB opened the category for the league and its teams, allowing sponsorships with CBD companies that are NSF Certified for Sport—a third-party certification program designed to reduce an athlete’s risk for anti-doping sanctions when using dietary supplements that have met required benchmarks.
MLB’s Due Diligence on CBD
MLB’s Chief Revenue Officer Noah Garden said the league had been paying attention to the CBD market for a while. “As adoption and popularity has increased, we were also getting inquiries from our players about CBD use and which brands were allowable.”
MLB performed its due
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