By Mike Montemarano, Associate Editor09.27.22
Vital to mental health and physical wellbeing, sleep is fundamental to the way people feel and behave each day. With growing demand for supportive products, brands and formulators are diversifying their offerings through active ingredients, dosage formats, and delivery methods.
The market for dietary supplements positioned for sleep represents about $737.9 million in revenue for the past 52 weeks ending on Aug. 7, growing 6.2%, according to SPINS data. Notably, sleep supplements are outselling and outpacing the $702.1 million market for ingestible over-the-counter (OTC) sleep aids, which grew 3.2% in the same timeframe.
Melatonin has been the leader in the sleep support market, however, other ingredients such as L-theanine, magnesium, ashwagandha, lemon balm, chamomile, vitamin C and others are also performing well.
For sleep supplements and OTC sleep aids combined, melatonin sales were up 8.6% to $687.5 million, L-theanine was up 19.3% to $6.5 million, valerian dropped -28.2%
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