By Mike Montemarano, Associate Editor07.11.22
At the American Conference Institute and Council for Responsible Nutrition’s Legal, Regulatory, and Compliance Forum on Dietary Supplements, Serena Viswanathan, associate director for advertising practices at the Federal Trade Commission discussed the agency’s focus on tech issues, online advertising, product endorsements, and other key concerns in the dietary supplement industry.
Privacy and data security are a big focus at the commission, she noted. “An important question companies should ask themselves is whether or not there are deceptive claims past the advertising, such as when consumers are being taken through purchasing flow. Also, are consumers able to cancel subscriptions? Are product reviews being presented fairly, or are they manipulated in some way? These are issues that the commission is very interested in.”
When it comes to enforcement, FTC is intent
Adapting to Online
With the internet increasing in its sophistication as a retail and marketing hub, there are several new issues inherent in advertising that could bring about FTC enforcement, Viswanathan said.Privacy and data security are a big focus at the commission, she noted. “An important question companies should ask themselves is whether or not there are deceptive claims past the advertising, such as when consumers are being taken through purchasing flow. Also, are consumers able to cancel subscriptions? Are product reviews being presented fairly, or are they manipulated in some way? These are issues that the commission is very interested in.”
When it comes to enforcement, FTC is intent
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