By Mike Montemarano, Associate Editor07.18.22
The European Commission, the executive arm of the EU, adopted a set of sustainability proposals in its “European Green Deal,” including net-zero greenhouse gas emissions by 2050, reduction of resource use, and fair trade policies. For dietary supplements in Europe, the ramifications on energy use, supply chains, agriculture, packaging, product claims, ingredients, and labor are vast.
Dr. Luca Bucchini, vice chair of the European Specialist Sports Nutrition Alliance (ESSNA) and managing director of Hylobates Consulting, discussed the impacts of the EU directive while at Vitafoods Europe in Geneva this past May.
“As a consulting company, we look at regulatory compliance at a very technical level. We began taking interest in green claims some time ago when customers started asking us about what kinds of claims they could use. We began to follow it more closely shortly before the European Commission’s Green Deal, a totally unprecedented effort,” Bucchini
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