By Mike Montemarano, Associate Editor07.18.22
The number and complexity of dietary ingredients and supplements have grown considerably in the past 20-30 years. Fraud and adulteration practices have also become more sophisticated to evade detection, underscoring the importance of proper testing protocols and certification standards that confirm legitimacy, offering brands and consumers assurance their products are safe and of high-quality.
“Our ITC Insights research found that supplement consumers rank quality certifications and seals on labels/website second, only behind consistent product quality, so consumer demand for these attributes is increasing,” said Len Monheit, CEO of Industry Transparency Center (formerly known as Trust Transparency Center).
“Industry needs to hold each other accountable more and we’re increasingly starting to see that,” he added. “Retailers are the ultimate gatekeepers in brick and mortar for making sure brands and manufacturers are following
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