By Sean Moloughney, Editor07.18.22
Demand for herbal dietary supplements has accelerated as consumers adopt natural, preventive product solutions for a spectrum of health concerns. This trend was brought into sharp focus in 2020 amid the global pandemic, as people sought stress relief and immune support, boosting sales of herbal dietary supplements to more than $11 billion, representing a 17.3% increase from 2019, according to the American Botanical Council’s (ABC) 2020 Herb Market Report. Of course, 2020 also brought a spectrum of challenges, many of which persist today or have sparked other issues.
Looking back further though, over the last 25+ years, the U.S. herbal products market has grown considerably, with more ingredients and dietary supplement brands in the marketplace, noted Stefan Gafner, chief science officer at ABC. During that time, product formulations have evolved, growing in complexity to include combinations of botanicals and other dietary ingredients, while moving away from liquid preparations to capsules, gummies, and other new formats.
While the herbal/botanical dietary su
Looking back further though, over the last 25+ years, the U.S. herbal products market has grown considerably, with more ingredients and dietary supplement brands in the marketplace, noted Stefan Gafner, chief science officer at ABC. During that time, product formulations have evolved, growing in complexity to include combinations of botanicals and other dietary ingredients, while moving away from liquid preparations to capsules, gummies, and other new formats.
While the herbal/botanical dietary su
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