By Sean Moloughney, Editor04.14.22
Opportunities in the digestive health market continue to expand thanks to accelerating research examining the gut microbiome and the gut-brain axis, along with a widening collection of unique ingredients that target varied consumer needs.
“It’s a market with huge opportunities,” John Quilter, vice president of global portfolio for Kerry’s ProActive Health business unit, said of the gut health market. “Demand for proven gut health solutions has been growing for years as a result of demographic and lifestyle changes, and increasingly proactive and preventative approaches to health. At the same time, advances in technology mean it’s now possible to offer the benefits of probiotics in a wide range of applications.”
An “overarching opportunity” in gut health, according to John Deaton, vice president of science and technology, Deerland Probiotics & Enzymes, is to offer long-term digestive health solutions, not just reduction of symptoms or discomfort. “Continuous gut maintenance ensures optimal long-term performance, just like meticulously maintaining your car will increase its life and mileage
“It’s a market with huge opportunities,” John Quilter, vice president of global portfolio for Kerry’s ProActive Health business unit, said of the gut health market. “Demand for proven gut health solutions has been growing for years as a result of demographic and lifestyle changes, and increasingly proactive and preventative approaches to health. At the same time, advances in technology mean it’s now possible to offer the benefits of probiotics in a wide range of applications.”
An “overarching opportunity” in gut health, according to John Deaton, vice president of science and technology, Deerland Probiotics & Enzymes, is to offer long-term digestive health solutions, not just reduction of symptoms or discomfort. “Continuous gut maintenance ensures optimal long-term performance, just like meticulously maintaining your car will increase its life and mileage
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