By Traci Kantowski, Communications Director, Trust Transparency Center03.02.22
Dietary supplements have anchored their place in people’s homes. The Council for Responsible Nutrition’s 2021 Consumer Survey on Dietary Supplements found 80% of Americans take supplements, representing an increase of 7% over 2020.
While traditional mainstays like multivitamins and single letter nutrients like vitamin D are still at the top of most lists, there is rising interest in specialty categories. This market is dynamic and while it changes with trends, new science, and innovation, supplement consumers are digging deeper into supplement selections as these products become more foundational to overall health.
Understanding what consumers are taking and why, especially in these emerging categories, and more importantly how use can be increased, are questions that most suppliers and manufacturers want answered.
The benefits of specialty nutraceuticals carry over into functional foods and beverages as consumers seek benefits from non-traditional supplement formats. Growth of the U.S. functional food and beverage market has been steady and has also expanded beyond traditional core nutrients. This presents a challenge and an
While traditional mainstays like multivitamins and single letter nutrients like vitamin D are still at the top of most lists, there is rising interest in specialty categories. This market is dynamic and while it changes with trends, new science, and innovation, supplement consumers are digging deeper into supplement selections as these products become more foundational to overall health.
Understanding what consumers are taking and why, especially in these emerging categories, and more importantly how use can be increased, are questions that most suppliers and manufacturers want answered.
The benefits of specialty nutraceuticals carry over into functional foods and beverages as consumers seek benefits from non-traditional supplement formats. Growth of the U.S. functional food and beverage market has been steady and has also expanded beyond traditional core nutrients. This presents a challenge and an
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