By Sean Moloughney, Editor01.26.22
Snacking and cooking habits have shifted with more time spent at home and fewer people on the go. However, affordable, value-based products that can deliver health and nutrition, taste, convenience, and/or meet needs for comfort and emotional well-being will continue to gain customers.
“The COVID-19 pandemic has driven consumers to increase at-home cooking and snacking. While this has benefited most snack categories, it undercut those options oriented towards meal replacement and eating on the go,” said Beth Bloom, associate director, U.S. food and drink reports, Mintel. “With re-emergence underway, bars are well positioned for a quick recovery and sustained five-year growth. In particular, bars have been at the forefront of BFY (better for you) snacking trends, functional foods, and specialized diets, especially those featuring plant-based proteins, which can help consumers get on track with wellness.”
Return to Growth
Mintel’s 2021 report on Snack, Nutrition and Performance Bars in the U.S., indicated that while category growth was slow but
“The COVID-19 pandemic has driven consumers to increase at-home cooking and snacking. While this has benefited most snack categories, it undercut those options oriented towards meal replacement and eating on the go,” said Beth Bloom, associate director, U.S. food and drink reports, Mintel. “With re-emergence underway, bars are well positioned for a quick recovery and sustained five-year growth. In particular, bars have been at the forefront of BFY (better for you) snacking trends, functional foods, and specialized diets, especially those featuring plant-based proteins, which can help consumers get on track with wellness.”
Return to Growth
Mintel’s 2021 report on Snack, Nutrition and Performance Bars in the U.S., indicated that while category growth was slow but
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