• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Florida Food Products Acquires Javo

    Roquette Launches Nutralys Rice Protein

    New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy

    CTRL Launches Meal On-The-Go Bars

    GNC and RealEats Meal Delivery Partnership Expands Nationally
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Roquette Launches Nutralys Rice Protein

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Study Reveals Low Intake of Tocotrienols in Polish Population

    Combination of Collagen and Boswellia Serrata Shown to Reduce Joint Discomfort

    Nutralliance Adds Eggshell-Derived Ingredients for Beauty and Joint Health to Portfolio
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Florida Food Products Acquires Javo

    Roquette Launches Nutralys Rice Protein

    New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy

    CTRL Launches Meal On-The-Go Bars

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings

    Combination of Collagen and Boswellia Serrata Shown to Reduce Joint Discomfort

    Childhood Fitness and Obesity Impact Cognition Later in Life, Study Finds

    Nutralliance Adds Eggshell-Derived Ingredients for Beauty and Joint Health to Portfolio
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Nutrition21, LLC

    Ecuadorian Rainforest

    PhytoGaia Inc

    ESHA Research

    Aiya America, Inc. (Aiya Matcha)
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Nutrition21, LLC

    Ecuadorian Rainforest

    PhytoGaia Inc

    ESHA Research

    Aiya America, Inc. (Aiya Matcha)
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Health E-Insights

    An Interview with Charlie Kotani, President, Charlie K Consulting

    He was an executive officer of the Kyowa/Kirin family for 37 years helping companies solve complex challenges and decisions.

    An Interview with Charlie Kotani, President, Charlie K Consulting
    Related CONTENT
    • GNC and RealEats Meal Delivery Partnership Expands Nationally
    • GNC Adds Products from The Honest Company, Hers, and Womaness
    • Five Consumer Drivers Propelling Dietary Supplement Innovation
    • Foodarom Group Inc.
    • Pacific Rainbow International
    By Sheldon Baker11.11.21
    Charlie Kotani is president of Japan-based Charlie K Consulting. Most recently he served as president of Kyowa Kirin Asia Pacific in Singapore as well as executive officer of Kyowa Kirin Co., Ltd. in Japan. Previously, he was president and CEO of Kyowa Hakko Bio. Overall, he was an executive officer of the Kyowa/Kirin family for 37 years. Forming his consulting business in 2020, he brings a wide range of strategic planning, sales, and marketing skills working with global companies in pharma, nutraceuticals, and life sciences. His forte is helping companies solve complex challenges and decisions facing their organization.

     
    Health E-Insights: You had a distinguished career with Kyowa Hakko. Why did you decide to start your consulting firm?
     
    Kotani: I actually have had several careers. First the pharmaceutical industry for 17 years. Then a global move to nutraceuticals and active pharmaceutical ingredients (API) business for 17 years during my affiliation with Kyowa Hakko Kogyo, Kyowa Hakko Bio, and Kyowa Kirin. I felt my mission was firmly completed on the last day of my tenure with Kyowa Hakko and it was time to transition from a large corporate conglomerate. However, I have always had a passion to contribute and connect with a wide range of companies and share my corporate experience. That is why I launched Charlie K Consulting.
     
    Health E-Insights: What expertise do you offer your clients?
     
    Kotani: Strategic and management consulting, and advisory services in the life science arena, pharmaceutical, API, dietary supplements, and sports nutrition are at the top of our consulting list. Helping companies develop their in-bound and out-bound strategies to expand their business to and from Japan and Asia-Pacific. If you need business consulting as it relates to nutraceutical and pharma in this part of the world, contact me. On the pharmaceutical side, I have launched and managed start-up companies. I have provided research and marketing for pharmaceutical products and API. I have also had the opportunity to contribute similar roles for nutraceutical companies especially in the sports nutrition, brain research, and immune categories.
     
    Health E-Insights: Based in Japan, do you consult with global companies?
     
    Kotani: Yes. I have several active channels both in the pharmaceutical and nutraceutical industries. There are numerous opportunities to assist companies expand their business globally.
     
    Health E-Insights: What type of clients do you prefer to consult for?
     
    Kotani: I have been working with small to midsize companies. They have been science-oriented holding leading technology and patents. These are companies that do not have the expertise and, in some cases, little resources about how to market their specialty products to and from Japan and the Asia Pacific.
     
    Health E-Insights: What trends, if any, are you seeing in the nutraceutical industry?
     
    Kotani: Without a doubt brain nutrition and immunity products, as well as a greater amount of research being conducted in these areas. The aging world population, including the Japanese community in my country, have created a need to broaden and further research to help find advanced health and wellness solutions. Other areas of ingredient trends are sports nutrition combining amino acids with other specialty ingredients, pro- and prebiotics and ingredients based on fermentation.
     
    Health E-Insights: Where do you see the most growth taking place in the nutraceutical industry? 
     
    Kotani: Another no doubt answer. It is the U.S. and China. But also, Europe, most notably Italy and Spain. According to a Grand View Research report, the global nutraceutical market was expected to grow at a compound annual growth rate of 8.3% from 2020 to 2027 to reach $722.5 billion by 2027. In addition to brain health and immunity products, rising awareness regarding calorie reduction and weight loss in such countries as the U.S., China, and India, is expected to promote the application of nutraceuticals, which, in turn, will have a substantial impact on the industry growth.
     
    Health E-Insights: You have much experience with the success that ingredient branding has brought to companies.
     
    Kotani: Indeed. Branding brings partner, customer and consumer value and reliability for the life of a product. I was with Kyowa Hakko when we launched Cognizin and Setria, among others, and those have become long-time leading nutraceutical category brands. Ingredient branding can also help create awareness for a company. It helped Kyowa Hakko USA generate a huge amount of awareness. My opinion of brand development is based on the mutual benefit and sustainability created between both groups. It takes much time to build, but so little and easy to destroy. How to distinguish products based on reliable science data and ingredients, and processes to produce generic or fake products are the forces we have to deal with. We garner so much information through SNS topics. However, it is difficult to know from day-to-day what are the true facts and what is fake. Brand development is one of the great marketing strategies to help develop a road to success. 
     
    Health E-Insights: What is the best advice you have ever received and who did it come from?
     
    Kotani: It’s a bible verse, Matthew 7:1-2. “Do not judge, or you too will be judged. For in the same way, you judged others, you will be judged, and with the measure you use, it will be measured to you.” Another is from the late Steve Jobs when he was with Apple. One of his mottos was, “Stay hungry. Stay foolish.”
     
    Health E-Insights: What do you value most in your daily life?
     
    Kotani: Three things. Love, family, and friends.


    Sheldon Baker is chief executive officer of Baker Dillon Group LLC and has created numerous nutraceutical brand marketing communications and public relations campaigns for well-known supplement and food industry companies. For Health E-Insights interview consideration or brand marketing consulting, contact him at SBaker@BakerDillon.com.
    Related Searches
    • Dietary Supplements
    • Regulations
    Related Knowledge Center
    • Regulations
    • Dietary Supplements
    Suggested For You
    GNC and RealEats Meal Delivery Partnership Expands Nationally GNC and RealEats Meal Delivery Partnership Expands Nationally
    GNC Adds Products from The Honest Company, Hers, and Womaness GNC Adds Products from The Honest Company, Hers, and Womaness
    Five Consumer Drivers Propelling Dietary Supplement Innovation Five Consumer Drivers Propelling Dietary Supplement Innovation
    Foodarom Group Inc. Foodarom Group Inc.
    Pacific Rainbow International Pacific Rainbow International
    PLT Receives Certification as Carbon-Neutral Company PLT Receives Certification as Carbon-Neutral Company
     Pure Encapsulations Partners with TerraCycle to Improve Recycling Options for Supplements Pure Encapsulations Partners with TerraCycle to Improve Recycling Options for Supplements
    How Do Consumers Define Wellness? Natural Marketing Institute Dissects Many Facets of Health How Do Consumers Define Wellness? Natural Marketing Institute Dissects Many Facets of Health
    AlgiSys Raising $45 Million to Address Demand for Microalgae-Based EPA AlgiSys Raising $45 Million to Address Demand for Microalgae-Based EPA
    Hemp-Infused Premium Waters Launch in 14 U.S. Airport Hubs Hemp-Infused Premium Waters Launch in 14 U.S. Airport Hubs
    Herbal Supplement Linked to Liver Function Benefits Herbal Supplement Linked to Liver Function Benefits
    3i Solutions 3i Solutions
    Stratum Nutrition Stratum Nutrition
    Dyna-Tabs, LLC Dyna-Tabs, LLC
    HP Ingredients HP Ingredients

    Related Breaking News

    • Breaking News | Industry & Market News
      GNC and RealEats Meal Delivery Partnership Expands Nationally

      GNC and RealEats Meal Delivery Partnership Expands Nationally

      The program, which was piloted in 2021, will provide consumers with personalized nutritious meals.
      06.22.22

    • Breaking News | Dietary Supplements | Products | Women's Health
      GNC Adds Products from The Honest Company, Hers, and Womaness

      GNC Adds Products from The Honest Company, Hers, and Womaness

      Highlighting National Women’s Health Month, the company is adding 13 products to its shelves formulated for women across life’s stages.
      05.16.22

    • Consumer Trends | Dietary Supplements
      Five Consumer Drivers Propelling Dietary Supplement Innovation

      Five Consumer Drivers Propelling Dietary Supplement Innovation

      Convenient, sustainable products that are tailored to meet individualized needs, and taste great, will position brands for long-term success.
      By Vaughn DuBow, Director of Marketing – North America Dietary Supplements, ADM 03.02.22


    • Foodarom Group Inc.

      ...
      Noemie, Loiselle 11.19.21

    • Pacific Rainbow International

      ...
      Bill Fleet, National Sales / Marketing Manager 11.10.21

    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • Olive/Pomegranate Extract May Improve Dyslipidemia
    Breaking News
    • Florida Food Products Acquires Javo
    • Roquette Launches Nutralys Rice Protein
    • New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
    • CTRL Launches Meal On-The-Go Bars
    • GNC and RealEats Meal Delivery Partnership Expands Nationally
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Florida Food Products Acquires Javo
    Roquette Launches Nutralys Rice Protein
    New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
    Coatings World

    Latest Breaking News From Coatings World

    The Southern Society for Coatings Technology's 84th Annual Technical Conference A Success
    PPG to Showcase Specialty Automotive, Aerospace Adhesives, Sealants at Adhesives & Bonding Expo
    PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most Read Stories This Week—June 25
    Magnetic Insight Announces $17 Million in Series B Funding
    BreatheSuite Adds Brad Fluegel to its Board
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Pierre Fabre and Lonza Enter Manufacturing Agreement
    MasterControl and Elemental Machines Form Biomanufacturing Partnership
    Qosina Strengthens Aseptic Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Benefit Exec Joins Madison Reed's Board
    Peroni & Ellis Brooklyn Launch Fragrance Collection Inspired by Italian Spritz Cocktails
    Rhode Is Trending for June, Trendalytics Says
    Happi

    Latest Breaking News From Happi

    Wonder Curl Wins GlossWire's GlossPitch Competition
    Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon
    Botanical Embedded Candles Can Be Fire Hazard, Says National Candle Association
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: INX’s VC Fund, Screen Industry and Ball Top This Week’s News
    British Coatings Federation Posts Online History
    Orion Announces Price Increases, Reduced Payment Terms
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    PCMC teams with IGT, Fujifilm makes big announcement and more
    Loftware recognized as 'AIDC Company of the Year'
    Schreiner MediPharm highlights sustainability of Needle-Trap technology
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Tranzonic Names VP of Supply Chain
    Ontex Climate Action Targets Approved by Science-Based Targets Initiative
    Suominen Test Center Assesses Biodegradability of Nonwovens
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—June 25
    3Spine Inc. Receives IDE Approval for U.S. Pivotal Clinical Trial
    Volume-Based Procurement to Reduce Chinese Orthopedic Market Value
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories
    NREL Names Jennifer Logan to Leadership Team as CFO
    National Grid Renewables Orders 2 GW of First Solar Modules

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login