By Sean Moloughney, Editor, Nutraceuticals World03.03.21
The arrival of COVID-19 in the U.S. last spring led to significant disruption of raw material supplies, which coincided with spikes in demand for health products, particularly dietary supplements positioned for immune support. As the virus spread around the world throughout the last year, demand continued as well.
For the 52-week period ending Jan. 24, 2021, U.S. sales in the Natural, Enhanced and Conventional Multi Outlet channels for dietary supplements marketed for immune health jumped 31.1% to about $199.1 million, according to SPINS data, which excludes Whole Foods. Noteworthy immune health ingredient sales for the same period in the same channels, including those without immune health claims are:
Vitamin C (not Ester-C) grew 69.9% to $656.2 million;
Vitamin D jumped 49.5% to $649.9 million;
Elderberry jumped 113.2% to $331.5 million;
Vitamin C (Ester-C) rose 46% to $233.3 million
Zinc jumped 143.1% to $83.6 million;
Vitamin A rose 41% to $13.2 million;
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