• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains

    Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality

    Nutrition and Flavor: Formulating for Modern Product Preferences

    What Do Consumers Know About the Gut Microbiome?

    How Will the European Green Deal Impact Dietary Supplements?
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Lauren Aronson Joins Amin Talati Wasserman, LLP

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

    Lauren Aronson Joins Amin Talati Wasserman, LLP

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    PLT to Supply Traceable, Standardized Organic Elderberry Extract

    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome

    Vitamin D May Prevent Changes to Liver Enzymes and Lipid Profile After Exhaustive Exercise

    Omega-3 Fatty Acids Linked to Reduced Episodes of Depression

    Charlotte’s Web Sports Product Line to Undergo NSF Certification Process
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    Bioenergy Life Science, Inc. (BLS)

    Sabinsa Corporation

    Atlantia Clinical Trials

    KLK OLEO
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    Bioenergy Life Science, Inc. (BLS)

    Sabinsa Corporation

    Atlantia Clinical Trials

    KLK OLEO
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens

    Decades of consumer usage data demonstrate continued reliance on dietary supplements.

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    By Brian Wommack, Senior Vice President, Communications, Council for Responsible Nutrition (CRN)01.19.21
    For decades, the supplement industry has undergone significant advancements and has survived noteworthy events and crises that have influenced today’s supplement marketplace. We have witnessed everything from hot ingredients and growing trends like CBD and personalized nutrition—to global events like the 2009 Recession, the 2015 New York Attorney General testing issue, and more recently, the COVID-19 pandemic. Whether these events and trends have had lasting effects or not, one area remains constant—sustained consumer interest for health and wellness products.

    Vitamin/Mineral Mainstays
    Historically, and demonstrated in the 2020 CRN Consumer Survey usage data, vitamins and minerals are the most widely used supplement category, with the multivitamin as the most popular ingredient across all demographics. Nearly 10 years ago in 2011, 69% of Americans reported taking dietary supplements. And of those supplement users, 97% cited taking products in the vitamins and minerals category, with 71% reporting use of the multivitamin.

    Advance to 2020 and three quarters of Americans report taking dietary supplements. Nearly all supplement users (98%) cite taking vitamins and minerals and 74% of users take a multivitamin. While modest increases, this sustained and steady usage of vitamins and minerals demonstrates how consumers have come to rely on these supplement products to support their health and well-being.

    A Decade of Development
    It isn’t only the multivitamin that has demonstrated growth or sustained usage over the last decade. Usage of vitamin D is up from 2019 and has increased by 10 percentage points over the last 10 years (32% vs. 42% in 2020). Additionally, zinc usage is up 7 percentage points (8% vs. 15% in 2020) and usage of iron, magnesium, vitamin E, and vitamin C have all increased over the past decade.

    Ingredients outside the vitamins and minerals category that have grown in popularity and, more significantly, have sustained usage include protein, probiotics, melatonin, and green tea, among others. Many ingredients were not even included in the survey 10 years ago and are now survey staples like turmeric, vitamin K, and choline, which continue to show slow and steady growth each year.

    Consumer attitudes about supplements have also remained similar over the last decade. The majority of supplement users continue to report confidence in the industry, as they did 10 years ago, with nine in 10 supplement users reporting confidence in the safety, quality, and effectiveness of supplements overall in 2020. Supplement users also continue to report healthier habits vs. non-users in categories like eating a healthy diet, exercising regularly, and getting sufficient sleep.

    One aspect of consumer attitudes that have changed over the years is brand loyalty for dietary supplements. Brand loyalty has increased by 12 percentage points from 2011 (57% vs. 69% in 2020) and is the highest it has ever been with overall supplement users. Men, those in the top income bracket, those living in urban areas, and those with children living at home are among the most likely to be loyal to their brand of supplements.

    This vibrancy of the supplement marketplace over the past decade shows that despite challenges—whether it was a past recession or an ongoing global pandemic—the supplement industry remains a thriving one through consistent usage and consumer confidence and trust.


    The COVID Factor
    Currently, we’re witnessing this steadfast consumer usage of supplements throughout the COVID-19 pandemic in a variety of ways. To start, noteworthy market data highlights the increased sales of supplements during the health crisis largely for traditional vitamin and mineral ingredients, like the multivitamin, vitamin D, and vitamin C, but also for other products like zinc, melatonin, probiotics, and elderberry.

    CRN’s COVID-19 survey also revealed a subset of supplement users are increasing their supplement regimen. Data showed ingredient boosts across the board with the highest ingredient intake increases of the multivitamin (59%), vitamin C (44%), vitamin D (37%), and zinc (17%). COVID-19 data also showed notable usage increases for ingredients like probiotics, elderberry, and protein.

    Similar to what we’re seeing from market data and COVID-19 data, results of CRN’s 2020 survey signal a higher priority for traditional supplement ingredients to support overall health and wellness and immune health. Data showed that approximately three quarters of Americans continue to take supplements in 2020 with strongest usage among vitamins and minerals especially for ingredients like the multivitamin, vitamin C, vitamin D, and zinc. This unquestionable growth, sustained usage, and consumer confidence of dietary supplements demonstrates the important role these products play in the lives of consumers.

    Decades of usage data can teach us a lot about consumers, not just by looking at the growth of ingredients, but also by looking at what ingredients have sustained usage—the products consumers are choosing to take year after year. And following a unique year like 2020, as consumers are more focused on their health and seeking solutions to support overall health and wellness, it’s critical that industry remains focused on solutions to help consumers get the nutrients they need and have access to reliable information about the responsible role supplementation plays in everyday life.


    About the Author: Brian Wommack is Senior Vice President, Communications for CRN. He is responsible for overseeing the development and execution of the association’s overall strategic communications efforts, and entrusted to enhance and protect the reputation of the dietary supplement industry. Conducted annually since 2000, the CRN Consumer Survey on Dietary Supplements has served as the leading resource for statistics on usage of dietary supplements. The 2020 survey was fielded Aug. 27-31, 2020, by Ipsos, and was funded by CRN. For more information, visit www.crnusa.org. 
    Related Searches
    • Vitamins
    • Consumer Trends
    • Dietary Supplements
    • Healthcare Trends
    Related Knowledge Center
    • Healthcare Trends
    • Consumer Trends
    • Vitamins
    Loading, Please Wait..
    Trending
    • Study Examines Vitamin K2 Content In Cheese
    • Chenland Nutritionals Self-Affirms GRAS For Cumin UP60 Ingredient
    • Vitamin K2 Status May Impact Blood Pressure And Pulse Wave Velocity
    • Evolution Nutraceuticals To Discontinue Challenged Claims For ‘Cardio Miracle’ Dietary Supplement
    • Omega-3 Fatty Acids Linked To Reduced Episodes Of Depression
    Breaking News
    • PLT to Supply Traceable, Standardized Organic Elderberry Extract
    • Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion
    • BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    • Lauren Aronson Joins Amin Talati Wasserman, LLP
    • Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    View Breaking News >
    CURRENT ISSUE

    July/August 2022

    • A Growing Herbal Products Market Still Faces Formidable Threats, Challenges
    • Analytical Testing in Nutraceuticals: Methods and Mindsets to Uphold Quality
    • Nutrition and Flavor: Formulating for Modern Product Preferences
    • Contract Manufacturing: Trials & Tribulations of Today’s Supply Chains
    • How Will the European Green Deal Impact Dietary Supplements?
    • What Do Consumers Know About the Gut Microbiome?
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    PLT to Supply Traceable, Standardized Organic Elderberry Extract
    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion
    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    Coatings World

    Latest Breaking News From Coatings World

    PPG Appoints Brad Budde Vice President and Chief Digital Officer
    AkzoNobel Creates Bespoke Colors for Volotea’s 10th Anniversary Livery
    Axalta: Red Continues as Most Preferred Car Color of Consumers in Mexico
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Study: RhinAer Treatment Improves Chronic Rhinitis Symptoms
    CE Mark Granted for IVF Decision Support Tool
    FDA Approves Full-Body MRI Compatibility With Inspire Therapy
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Octapharma Adopts Automated Application System from Schreiner MediPharm
    Rentschler Biopharma Appoints Mark Caswell as VP, Site Head
    Cellipont Unveils Plans for Cell Therapy Facility in Houston
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Estée Lauder Companies Delivers Strong Results in Fiscal 2022
    Fastest-Growing Consumer Product Companies in the U.S.
    Winky Lux is Among the Top 20 Fastest-Growing Beauty Companies
    Happi

    Latest Breaking News From Happi

    Fenty Beauty Introduces Eaze Drop’lit All-Over Glow Enhancer Makeup
    EPA Calls for Nominations for 2023 Green Chemistry Challenge Awards
    Strands Hair Care Introduces The Hair Lab
    Ink World

    Latest Breaking News From Ink World

    Flint Group to Highlight AQUACode Inks, Xiekon IDERA at Corrugated Week 2022
    DuPont Selects 2022 Lavoisier and Pedersen Award Medalists
    Chemours Begins Commissioning Newest Sand Mine in Clay County, FL
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Techkon USA announces latest handheld spectrodensitometer
    Maxcess China now manufacturing solid dies in Huzhou
    Avery Dennison debuts new adhesive for wine and spirits
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    INDA Appoints Director of Membership and Industry Relations
    Nexwear Acquires Incontinence Products Brand Lily Bird
    Because Market Expands into Retail Stores
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Clears Accelus' Toro-L Interbody Fusion System
    FDA OKs VySpine's VyPlate Anterior Cervical Plates
    Moximed Raises $40M for Knee OA Shock Absorber Implant
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    ORNL Celebrates Launch of Frontier, the World’s Fastest Supercomputer
    DuPont Names 2022 Lavoisier and Pedersen Award Medalists
    Photonic Glasses Give Solar Panels Pleasing Colors

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login