By Sean Moloughney, Editor10.01.20
Pharmavite’s Nature Made brand has debuted a new immune health supplement that contains nutrients consumers often lack. ImmuneMax is a stick pack powder that when mixed with water creates a fizzy, orange-flavored beverage that contains 2,000 mg of vitamin C, 25 mcg (1,000 IU) vitamin D, and 20 mg of zinc. It also delivers seven essential B vitamins to help support energy metabolism, and nervous system function, according to the company.
Dr. Susan Hazels Mitmesser, vice president of science and technology, Pharmavite, discussed the product as well as the importance of immune-supporting nutrients and how they support optimal health.
Vivian Rhoads, divisional vice president, innovation, Pharmavite, also discussed innovation in today’s immune-support supplement market, and how ImmuneMax complements the brand’s existing product portfolio.
Nutraceuticals World (NW): What factors influence a healthy, functioning immune system?
Susan Hazels Mitmesser: A healthy immune sys
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