• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    A Clearer Path to Weight Management: The Ozempic Factor

    Under Pressure: Stress and Mental Health Have Taken Center Stage

    Sustainable Business Development: Principles and Strategies for Progress

    Beauty IO MarketWatch: L’Oréal to Define the Next Era of Beauty Tech in CES 2024 Keynote

    Introducing the Happi & Nutraceuticals World Wellness Conference & Tabletop Exhibition
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    GOED Releases Sustainability Report for Omega-3s Industry

    ABC’s Journal HerbalGram Celebrates 40th Anniversary

    Curcumin May Be As Effective as PPI for Indigestion

    Adding Human Milk Component to Formula Linked to Long-term Cognitive Benefits for Babies

    Women in Nutraceuticals Launches Pilot Mentorship Program
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    GOED Releases Sustainability Report for Omega-3s Industry

    ABC’s Journal HerbalGram Celebrates 40th Anniversary

    Curcumin May Be As Effective as PPI for Indigestion

    Weight Loss Products Sold as Supplements Adulterated with Toxic Yellow Oleander

    Nature’s Way Canada Launches NutraSea Omega-3 Kids Chews
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    GOED Releases Sustainability Report for Omega-3s Industry

    ABC’s Journal HerbalGram Celebrates 40th Anniversary

    Curcumin May Be As Effective as PPI for Indigestion

    Adding Human Milk Component to Formula Linked to Long-term Cognitive Benefits for Babies

    Women in Nutraceuticals Launches Pilot Mentorship Program
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Curcumin May Be As Effective as PPI for Indigestion

    Adding Human Milk Component to Formula Linked to Long-term Cognitive Benefits for Babies

    Weight Loss Products Sold as Supplements Adulterated with Toxic Yellow Oleander

    Nature’s Way Canada Launches NutraSea Omega-3 Kids Chews

    Kyowa Hakko's Immuse Postbiotic Introduced to Mexican Market
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Botanic Healthcare LLC

    BGG World

    Premium Labels & Packaging Solutions

    Bioenergy Life Science, Inc. (BLS)

    Applied Food Sciences, Inc.
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Botanic Healthcare LLC

    BGG World

    Premium Labels & Packaging Solutions

    Bioenergy Life Science, Inc. (BLS)

    Applied Food Sciences, Inc.
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Health E-Insights

    An Interview with Dr. Barrie Tan, Founder & Chief Scientist, American River Nutrition

    Tan is hailed as the world’s foremost expert on vitamin E, credited with discovering tocotrienol in three major natural sources: palm, rice, and annatto.

    An Interview with Dr. Barrie Tan, Founder & Chief Scientist, American River Nutrition
    By Sheldon Baker03.02.20
    A scientist first and foremost, Tan earned his PhD in Chemistry/Biochemistry from the University of Otago, New Zealand and spent several years as a professor at UMass Amherst. He was the first to introduce tocotrienol’s benefits to the nutrition industry and developed the first-ever tocopherol-free tocotrienol product derived from annatto. Today, his research focuses on lipid-soluble nutrients that slow chronic conditions.

     
    Health E-Insights: You are known for discovering tocotrienols in three major natural sources. What led you to this discovery?
     
    Tan: While my first discoveries of tocotrienol were in palm and rice, my discovery of tocotrienol from annatto really excites me. I was in South America searching for something else entirely—a giant marigold—when I stumbled across the annatto plant. I was stunned by its beauty and suspected that it must contain a very powerful antioxidant in order to preserve its bright red pigment. A scientist by design, my curiosity drove me to perform intensive research on this plant. When results emerged, I was shocked ... it was vitamin E tocotrienol. What was even more shocking was that the annatto contained only the most potent forms: delta-tocotrienol and gamma-tocotrienol. To date, annatto is the only known source of tocotrienols that is tocopherol-free.
     
    Health E-Insights: Was the moment you confirmed this discovery, one of the best days of your life?
     
    Tan: It truly was. As I mentioned, I was completely taken by surprise that I had discovered a natural source of pure tocotrienols. It was one of my happiest and unexpected moments as a scientist. To put this in perspective, the American Chemical Society currently estimates 50 million unique chemicals registered in the their database—and then to find the one plant that contains only delta- and gamma-tocotrienols was a dream come true.
     
    Health E-Insights: Why is vitamin E and tocotrienol so important to leading a healthy life?
     
    Tan: We have about 38 trillion cells in our body that require antioxidant protection, which largely come from tocopherols and tocotrienols. Tocotrienol has been shown to be 50-times more effective than tocopherol as a lipid antioxidant protector. Tocotrienol is the hinge (snugged perfectly in cell walls; > 90% of all antioxidants) to protect and gate cell walls that entrap the large cytoplasm and all its organelle contents. This is healthy life at the cellular level.
     
    Health E-Insights: Who was the person who most influenced you, and how?
     
    Tan: There are two individuals who stand out as having a major impact on my life, Dr. David Kritchevsky and my mother. Their impact has become part of my DNA. Dr. Kritchevsky was a biochemist and specialized in lipid nutrition and cholesterol. He was a director at the Wistar Institute, one of the leading biomedical research institutions located at the University of Pennsylvania. He had some interesting instructional methods, which included teaching the Krebs cycle to the tune of Tiptoe through the Tulips. Being thought of as one of the most influential researchers on diet and health of the 20th century, what pushed me towards the creative pursuit were 10 simple words he said, “Read what everybody else reads but think what nobody does.” Just as influential, but more personal, was my mother and her sheer determination to help me persist with the things I believe in. After my father passed away when I was 10 years old, she was left with little resources to raise me and my three younger siblings. She had a vision for her children to succeed, and always sought solutions. The memory of her perseverance is an inherent light that has persisted throughout 45-plus years (and counting) of my scientific research drive to discover.
     
    Health E-Insights: Please discuss any recent research findings.
     
    Tan: We have completed many exciting clinical trials in the past year. One in particular involved advanced stage ovarian cancer patients. These patients were provided 300 mg of annatto tocotrienols three times a day alongside their standard treatment (Avastin). The result: 70% disease stabilization and an increased survival rate that nearly doubled.1 We also had compelling results from a recent 3-month study on patients suffering from nonalcoholic fatty liver disease (NAFLD), a condition currently affecting 25% of U.S. adults. Notably, patients in the annatto tocotrienol-supplemented group lost an average of 9.7 pounds and improved their fatty liver index score by 11% with associated liver enzymes and CRP decreases.2 A soon-to-be published 6-month study establishes this rare find with even stronger numbers. We have initiated a 12-month NAFLD trial to address this epidemic affecting about 80 million Americans.
     
    Health E-Insights: About two years ago American River introduced a company rebrand. What benefits have you seen?
     
    Tan: At the time of the rebrand, our intent was to expand the reach of our product and pay tribute to the plant by reflecting the colors and shape of annatto seeds within the logo. Doing so has improved our recognition, and we are seeing significant growth in our business as a result. Perhaps a more important accomplishment of the rebranded DeltaGold mark is its celebration of annatto tocotrienol, a unique ingredient that American River Nutrition innovated and commercialized.
     
    Health E-Insights: As an organization gets larger there can be a tendency for the institution to dampen the inspiration. How do you keep this from happening?
     
    Tan: As a science-based company, we put a lot of emphasis on research, powered sufficiently with an in-house lab and by cultivating scientific and clinical relationships from top universities around the world. We also ensure that we stay current on published literature and scientific breakthroughs, often traveling across the U.S. and globally to meet with the world’s best thinkers in the field.
     
    Health E-Insights: Where do the great ideas come from in your organization?
     
    Tan: Within American River Nutrition, we encourage curiosity, because a passion to learn can lead to the type of innovation that disrupts norms and improves the common good. The level of independence we foster inspires passion, not only for the science and products, but also for the consumers that ultimately experience the benefits of the ingredients we provide. At the same time, we cultivate an environment of working together on mutual projects and reducing ideas to tangible practice.


    Sheldon Baker is CEO of the Baker Dillon Group LLC and has created numerous nutraceutical brand marketing communications and public relations campaigns for many well-known supplement and food industry companies. For Health E-Insights interview consideration or brand marketing consulting, contact him at SBaker@BakerDillon.com.
     
     
    References
    1. Pervez, M.A., et al. “Effects of Delta-tocotrienol Supplementation on Liver Enzymes, Inflammation, Oxidative stress and Hepatic Steatosis in Patients with Nonalcoholic Fatty Liver Disease.” Turkish Journal of Gastroenterology, 2018. 29(2): p. 170-176.
    2. Thomsen CB, Andersen RF, Steffensen KD, Adimi P, Jakobsen, A. “Delta tocotrienol in recurrent ovarian cancer. A phase II trial.” Pharmacological Research, 2019;141:392-6. Epub 2019/01/15.
     
     
    Related Searches
    • vitamin e
    • Research
    • tocotrienol
    • Lipid
    Related Knowledge Center
    • Research
    • Vitamins
      Loading, Please Wait..
      Trending
      • Soviets Took Probiotics To The Next Level
      • Todd Spear Joins Protein Research As VP Of Sales And Marketing
      • New Technology Converts Sugar In Juice To Fiber
      • Shiitake Mushroom Extract Appears Helpful In HPV Infections
      • HMB And Vitamin D Supplementation Linked To Reduction In Fat Stores
      Breaking News
      • GOED Releases Sustainability Report for Omega-3s Industry
      • ABC’s Journal HerbalGram Celebrates 40th Anniversary
      • Curcumin May Be As Effective as PPI for Indigestion
      • Adding Human Milk Component to Formula Linked to Long-term Cognitive Benefits for Babies
      • Women in Nutraceuticals Launches Pilot Mentorship Program
      View Breaking News >
      CURRENT ISSUE

      September 2023

      • A Clearer Path to Weight Management: The Ozempic Factor
      • Under Pressure: Stress and Mental Health Have Taken Center Stage
      • Sustainable Business Development: Principles and Strategies for Progress
      • BIOHM Health Targets ‘Digestive Plaque’ with Probiotic, Fungus, and Enzyme Formula
      • View More >

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      GOED Releases Sustainability Report for Omega-3s Industry
      ABC’s Journal HerbalGram Celebrates 40th Anniversary
      Curcumin May Be As Effective as PPI for Indigestion
      Coatings World

      Latest Breaking News From Coatings World

      ACS Reports Chameleon Inspired Building Coating
      Substrate Wetting Agent Available from BRB International
      Nouryon Manufacturing Network Transitions to 100% Electricity From Renewable Sources in Brazil
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most-Read Stories This Week—Sept. 23
      Beckman Coulter Helping Labs Comply With Annex 1 Regulation
      FDA Clears MeMed BV Direct From Whole Blood
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Eftilagimod Cleared for Clinical Trial Use in the UK
      Veranova Names William Sanders Global VP of Chemical Development Ops
      Chime, Panolos Partner to Advance Multi-specific Therapeutic Proteins
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Hailey Bieber's Rhode Expands Into Makeup
      Avon Enters Retail Partnership with Superdrug
      IT Award Winners Announced at MakeUp in NY
      Happi

      Latest Breaking News From Happi

      Color Street Launches ‘Don’t Be Afraid’ Halloween Nail Art Collection
      Dental Care Trends and SBLA Beauty's Advertising Claims Under Scrutiny
      OffCourt Debuts in Walmart Stores Nationwide
      Ink World

      Latest Breaking News From Ink World

      Cooper Watson Acquires Tower Products
      The Durst Group Awarded Eight 2023 PRINTING United Alliance Pinnacle Awards
      Weekly Recap: Wikoff Color, HP, INX VC Top This Week’s Stories
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      PRX Market debuts, Tower Products acquired and more
      Flexo Wash to exhibit at FTA Fall Technical Conference
      Recyclable, deinkable stand-up pouch wins Gold in Germany
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Weekly Recap: Soft N' Dry Seeks to Expand Private Label Roll Out, Albis Completes Work on Line
      Lenzing Earns EU Ecolabel at Indonesian Plant
      Albis Completes Work On Extra Wide Carding, Blending Line
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—Sept. 23
      Anika Releases RevoMotion Reverse Shoulder Arthroplasty System
      Exactech's Activit-E Polyethylene OK'ed for Vantage Total Ankle
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      HID to Showcase Future-Proof Solutions at GITEX 2023
      Weekly Recap: Mergers and Acquisitions, IEC’s IME Standards Top This Week’s Stories
      EU-Funded Collaboration Hub Aims to Mainstream Printed Electronics

      Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login