By Lara Niemann, Global Marketing, GELITA01.07.20
Fortified gummies first made an appearance in the U.S. in the late 1990s as an alternative delivery method for children’s vitamins and minerals. Traditionally, such supplements took the form of medicinal syrups or chalky, chewable tablets, but kids often rebelled against these frequently undesirable, inconvenient, and bad-tasting products.
Not surprisingly, then, the industry and young consumers alike quickly embraced these new confectionery-like products. As a result, manufacturers are now expanding the category to meet the needs of older age groups too, both in the U.S. and abroad. Gummy supplements therefore promise huge growth potential for both established brands and smaller start-ups.
The success of supplements as a perceived indulgence is based on three key factors. First, quite simply, gummies taste better than traditional supplements. Secondly, chewable products eliminate the difficulties associated with swallowing large tablets or capsules, which can be particularly p
FREE SUBSCRIPTION
Continue reading this story and get 24/7 access to Nutraceuticals World for FREE
FREE SUBSCRIPTION
