By Sean Moloughney, Editor12.04.19
In October-November 2019, Nutraceuticals World conducted its 2nd annual audience survey to gauge perceptions about the state of the industry and issues affecting businesses. We received responses from 165 qualified industry members working at companies that either manufacture, market, or distribute finished nutraceutical products—such as dietary supplements, functional foods, or nutritional beverages—supply raw materials, or provide services directly related to these markets and products. The charts and graphics on the following pages depict results.
Most of the people that responded to this survey work with small businesses with less than 25 employees (51%), while another 21% work with large firms that employ more than 200 (Figure 1). Two-thirds market dietary supplements (68%), and another third supply nutritional ingredients (36%) (Figure 2).
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Most of the people that responded to this survey work with small businesses with less than 25 employees (51%), while another 21% work with large firms that employ more than 200 (Figure 1). Two-thirds market dietary supplements (68%), and another third supply nutritional ingredients (36%) (Figure 2).

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