By Nutraceuticals World Staff07.03.19
Amid hectic lifestyles, and mounting demands of work, family, and fitness, consumers often feel depleted. To help boost energy and provide physical and mental vigor, many people seek targeted nutritional aids for support.
Energy-enhancing formulas have continued to flourish in recent years. Sales of health and wellness foods and beverages for energy in the U.S. earned $15.57 billion in 2018, up a CAGR of 6.1% since 2013, according to Euromonitor International. Products classified within this category typically contain high levels of caffeine or the amino acid taurine, the research firm noted. Other ingredients often associated with stimulating properties, such as guarana and ginseng are also common.
Cliff Barone, global ingredient marketing, Lonza Consumer Health & Nutrition, Morristown, NJ, suggested that consumers today are “leading busier, more active lifestyles, which leads them to seek supplements that target energy and vitality.” For instance, research commissioned by Lonza found that 68% of supplement users in the U.S. reported needing more energy throughout the day (NMI SORD Proprietary Report for
Energy-enhancing formulas have continued to flourish in recent years. Sales of health and wellness foods and beverages for energy in the U.S. earned $15.57 billion in 2018, up a CAGR of 6.1% since 2013, according to Euromonitor International. Products classified within this category typically contain high levels of caffeine or the amino acid taurine, the research firm noted. Other ingredients often associated with stimulating properties, such as guarana and ginseng are also common.
Cliff Barone, global ingredient marketing, Lonza Consumer Health & Nutrition, Morristown, NJ, suggested that consumers today are “leading busier, more active lifestyles, which leads them to seek supplements that target energy and vitality.” For instance, research commissioned by Lonza found that 68% of supplement users in the U.S. reported needing more energy throughout the day (NMI SORD Proprietary Report for
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