• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Nutraceuticals for Men: Muscle Health and Performance Nutrition

    Aging in Place: Healthy Lifestyles Supplement Science-Based Solutions

    Getting an Edge in Esports: Meeting the Health Needs of Competitive Gamers

    Beyond CBD: Cannabis Compounds Warrant Recognition and More Research

    Leveling Out the Energy Segment for Mainstream, and Rethinking Caffeine
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports

    GC Rieber Foundations Expand Philanthropic Efforts

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    GC Rieber Foundations Expand Philanthropic Efforts

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort

    Cargill’s Stevia Sustainability Program Benchmarked by FSA

    GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports

    GC Rieber Foundations Expand Philanthropic Efforts

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Thorne Relaunches Gut Health Test with Microbiome Wipe

    Danone Celebrates 10th anniversary of Grant Program for Probiotics Research

    Beyond Raw Launches Concept X Pre-Workout Line

    Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort

    Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    PhytoGaia Inc

    Ecuadorian Rainforest

    Botanic Healthcare LLC

    Atlantia Clinical Trials

    Verdure Sciences
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    PhytoGaia Inc

    Ecuadorian Rainforest

    Botanic Healthcare LLC

    Atlantia Clinical Trials

    Verdure Sciences
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Editorial

    The Modern Value Proposition

    Values-based decision-making is playing an influential role in the food and nutritional products landscape.

    The Modern Value Proposition
    Related CONTENT
    • Quality Assurance: Addressing Pain Points for Herbal Products
    • Nutrient Density & Implications for Healthy Eating Patterns
    • Sustainability, Plant-Based Diets & ‘Clean Eating’ Are Important Food & Health Trends
    • U.S. Organic Sales Top $50 Billion in 2018
    • Most Americans Concerned About Food & Product Safety, Yet Few Research Claims
    By Sean Moloughney, Editor07.03.19
    Whether it’s clipping coupons or comparison shopping across stores and channels, people want value from the products they buy. They want to feel they are getting the most out their hard-earned money. At the same time, consumers carry their own principles and beliefs with them when they evaluate which products align with their own lifestyles. In fact, values-based decision-making is playing an influential role in the food and nutritional products landscape. 
     
    For example, almost 6% of food sold in the U.S. is now organic, according to a recent survey commissioned by the Organic Trade Association (OTA). Millennials are pushing for transparency and integrity in the food supply chain, and they recognize the USDA Organic seal as a trusted certification, the report said. Young families in particular look for products made of high-quality, simple ingredients from brands committed to sustainable agriculture and its environmental benefits. 
     
    The organic industry itself is focused on furthering its collective values. “In 2018, there was a notable shift in the mindset of those working in organic toward collaboration and activism to move the needle on the role organic can play in sustainability and tackling environmental initiatives,” said Laura Batcha, CEO and executive director at OTA.
     
    The IFIC Foundation’s 2019 Food and Health Survey also revealed that people are shopping with morals in mind. Over half of consumers (54%) said it’s at least somewhat important that products they buy be produced in an environmentally sustainable way. Among those 54%, many look for specific labels or attributes to assess if a product is environmentally sustainable: 51% perceive products that are locally produced as environmentally sustainable, followed by products literally labeled as sustainably produced (47%), labeled as non-GMO/not bioengineered (47%), labeled as organic (44%), and having recyclable packaging (41%).
     
    Trust is a big factor in ensuring a product or brand aligns with consumer values. According to a survey by NSF International, Americans trust claims tested and certified by independent organizations more than claims made by product manufacturers and brands. “It’s clear that many consumers have questions and concerns about the safety and authenticity of the products they buy, but they don’t always know whom to trust or where to turn for an honest answer,” said Lisa Yakas, senior product certification manager at NSF International. “As consumers, we increasingly want brands and marketers to back up their claims with data and to prove products contain only the ingredients that are listed on the label.”
     
    Building trust with consumers who have strongly held moral standards could go a long way in establishing your brand’s value as well. 
    Related Searches
    • survey
    • supply chain
    • Sustainability
    • packaging
    Related Knowledge Center
    • Consumer Trends
    • Natural/Organic
    Suggested For You
    Quality Assurance: Addressing Pain Points for Herbal Products Quality Assurance: Addressing Pain Points for Herbal Products
    Nutrient Density & Implications for Healthy Eating Patterns Nutrient Density & Implications for Healthy Eating Patterns
    Sustainability, Plant-Based Diets & ‘Clean Eating’ Are Important Food & Health Trends Sustainability, Plant-Based Diets & ‘Clean Eating’ Are Important Food & Health Trends
    U.S. Organic Sales Top $50 Billion in 2018 U.S. Organic Sales Top $50 Billion in 2018
    Most Americans Concerned About Food & Product Safety, Yet Few Research Claims Most Americans Concerned About Food & Product Safety, Yet Few Research Claims
    Five Branded Ingredients from Natural Remedies Now Verified Non-GMO Five Branded Ingredients from Natural Remedies Now Verified Non-GMO
    HPA-China to Host Annual Nutrition & Health China Summit in Shanghai HPA-China to Host Annual Nutrition & Health China Summit in Shanghai
    Sweet Potatoes Gain Favor as Consumers Make Healthier Food Choices Sweet Potatoes Gain Favor as Consumers Make Healthier Food Choices
    Turmeric & Curcumin: Rising Stars of the Nutrition World Turmeric & Curcumin: Rising Stars of the Nutrition World
    An Interview with Tony Nguyen of Dyad Labs An Interview with Tony Nguyen of Dyad Labs
    Full Steam Ahead Full Steam Ahead
    Surface Sanitizer Approved Under Washington State Dept. of Agriculture Organic Food Program Surface Sanitizer Approved Under Washington State Dept. of Agriculture Organic Food Program
    NSF International to Provide Pre-Assessment Audits to New GRMA Standards NSF International to Provide Pre-Assessment Audits to New GRMA Standards
    Nutraceutical Brands Find Relief in Outsourcing Manufacturing Nutraceutical Brands Find Relief in Outsourcing Manufacturing
    Antioxidants & Aging: Putting Theory to Practice Antioxidants & Aging: Putting Theory to Practice

    Related Content

    • Dietary Supplements | Herbs & Botanicals | Quality & Safety | Testing
      Quality Assurance: Addressing Pain Points for Herbal Products

      Quality Assurance: Addressing Pain Points for Herbal Products

      Companies need to consider many challenges in ensuring the long-term health of the botanical market.
      By Frieda Wiley, PharmD, Contributing Writer 07.03.19

    • Healthcare Trends | Testing
      Nutrient Density & Implications for Healthy Eating Patterns

      Nutrient Density & Implications for Healthy Eating Patterns

      The NRF index is a science-based tool that can help people identify nutrient dense foods.
      By Simon Sum, DCN, RDN, ACSM-CPT, FAND, Senior Manager of Global Product Science & Safety, R&D, Herbalife Nutrition 06.19.19

    • Breaking News | Consumer Trends | Healthcare Trends | Industry & Market News
      Sustainability, Plant-Based Diets & ‘Clean Eating’ Are Important Food & Health Trends

      Sustainability, Plant-Based Diets & ‘Clean Eating’ Are Important Food & Health Trends

      Taste, price, healthfulness, and convenience impact purchase decisions, per IFIC Foundation.
      05.23.19


    • Breaking News | Industry & Market News
      U.S. Organic Sales Top $50 Billion in 2018

      U.S. Organic Sales Top $50 Billion in 2018

      Organic food sales reached $47.9 billion, growing about 6%, according to Organic Trade Association survey.
      05.20.19

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News | Quality & Safety | Research
      Most Americans Concerned About Food & Product Safety, Yet Few Research Claims

      Most Americans Concerned About Food & Product Safety, Yet Few Research Claims

      NSF survey shows the need for independent third-party certification of food, supplements, household, and personal care products.
      05.17.19

      Trending
      • Leaven Essential To Launch Branded Botanical Extracts To Global Markets | Nutraceuticals World
      • Oregon Files Lawsuit Against GNC | Nutraceuticals World
      • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk In Older Adults | Nutraceuticals World
      • Coca-Cola To Phase Out Honest Tea Brand By Year’s End, Citing Supply Chain Challenges | Nutraceuticals World
      Breaking News
      • Thorne Relaunches Gut Health Test with Microbiome Wipe
      • Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      • GC Rieber Foundations Expand Philanthropic Efforts
      • Danone Celebrates 10th anniversary of Grant Program for Probiotics Research
      • Stratum Nutrition’s Patent Portfolio Grows to Europe and Canada
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Aging in Place: Lifestyle Supplements Science-Based Solutions
      • Getting an Edge in Esports: Meeting Health & Nutrition Needs
      • Nutraceuticals for Men: Muscle Health and Performance Nutrition

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      PPG Hosts The Future of Coatings' Technology Innovation Day in Amsterdam
      Azelis Expands Presence in India with Acquisition of Chemo India and Unipharm Laboratories
      Teknos Publishes Sustainability Report
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Pediatric Medical Device Competition Reveals Five Finalists
      Medical Device Packaging Market to Reach $34B by 2027
      Penumbra Secures CE Mark for its Advanced Mechanical Thrombectomy Tech
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Mirum Pharmaceuticals Acquires San Diego-based Satiogen
      Catalyst Biosciences Sells Complement Portfolio to Vertex Pharmaceuticals
      Insmed Appoints Drayton Wise as Chief Commercial Officer
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      La Roche-Posay Launches Matte Moisturizer for Oily Skin
      3 Amorepacific Employees Stole $2.3 Million
      L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives
      Happi

      Latest Breaking News From Happi

      Thayers Natural Remedies Celebrates 175 Years with Social Campaign
      Former Model Shirley Powell’s Indie Beauty Brand LaJeanell Comprises Gender Inclusive Skincare and Makeup
      L’Oréal's New UVMune 400 Sun Filtering Technology Protects Skin From Ultra-Long UVA Rays
      Ink World

      Latest Breaking News From Ink World

      Flint Group Flexible Packaging Europe Implements Further Price Increase
      Nazdar Launches 205 Series Inks for Roland TrueVIS SG2 and VG2 Series Printers
      Quad Adds Landa S10P Nanographic Printing Press
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      AWA to host 22nd Global Release Liner Industry Conference & Exhibition
      Domino assists Grace Label with supply chain disruptions
      Rotocon wins AI Business Excellence Award
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Study Confirms Knee Shapes are Highly Individualized
      Stryker Launches EasyFuse Dynamic Compression for Foot & Ankle
      Extremity Medical Rolls Out OMNI Stable Ankle Fracture System
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      InnovationLab Acquires Flexible Printed Battery Technology from Evonik
      Canatu Receives IATF 16949:2016 Certification
      Applied Materials Announces 2Q 2022 Results

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login