• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status

    All Eyes on Vision Health

    Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

    Vitamin D: A Fixture of Supplementation and Fortification

    Magnesium: An Essential Mineral with Many Forms and Functions
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Dr. Ranjini Murthy Joins Azelis Americas as SVP of Commercial and Digital Excellence

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits

    Berry Health Benefits Symposium Begins Tuesday, January 31

    Nutrasource Rebrands Clinical Trial Site to Apex Trials

    Kerry Sponsors Upcycled Food Foundation Research Fellowship
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits

    Berry Health Benefits Symposium Begins Tuesday, January 31

    Natural Products Association Blasts FDA for Punting CBD Issues to Congress

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits

    Berry Health Benefits Symposium Begins Tuesday, January 31

    Nutrasource Rebrands Clinical Trial Site to Apex Trials

    Natural Products Association Blasts FDA for Punting CBD Issues to Congress

    Kerry Sponsors Upcycled Food Foundation Research Fellowship
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Botanic Healthcare LLC

    Bioenergy Life Science, Inc. (BLS)

    Nutrition21, LLC

    Verdure Sciences

    Xsto Solutions
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Botanic Healthcare LLC

    Bioenergy Life Science, Inc. (BLS)

    Nutrition21, LLC

    Verdure Sciences

    Xsto Solutions
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    U.S. Organic Sales Top $50 Billion in 2018

    Organic food sales reached $47.9 billion, growing about 6%, according to Organic Trade Association survey.

    U.S. Organic Sales Top $50 Billion in 2018
    U.S. Organic Sales Top $50 Billion in 2018
    Related CONTENT
    • The Modern Value Proposition
    • Nutrient Density & Implications for Healthy Eating Patterns
    • Affluent Consumers Drawn to Natural and Organic Products
    • An Interview with Christopher Detzel of Entera Health
    • Sweet Potatoes Gain Favor as Consumers Make Healthier Food Choices
    05.20.19
    Sales of organic products continue to climb as consumers associate them with terms and ideas like clean, transparent, fresh, sustainable, environmentally friendly, humane to animals, high quality, and social activism.
     
    The U.S. organic market in 2018 broke through the $50 billion mark for the first time, with sales hitting a record $52.5 billion, up 6.3% from the previous year, according to the 2019 Organic Industry Survey released by the Organic Trade Association.
     
    New records were made in both the organic food market and the organic non-food market. Organic food sales reached $47.9 billion, for an increase of 5.9%. Sales of organic non-food products jumped by 10.6% to $4.6 billion. The growth rate for organic continued to easily outpace the general market: in 2018, total food sales in the U.S. edged up just 2.3% while total non-food sales rose 3.7%.
     
    Millennials are pushing for transparency and integrity in the food supply chain, and they are savvy to misleading marketing. The USDA Organic seal is gaining new appeal as consumers realize that organic is a certification that is not only monitored and supported by official standards, but is the only seal that encompasses the spectrum of Non-GMO, no toxic pesticides or chemicals, dyes or preservatives. 
     
    Almost 6% (5.7%) of the food sold in the U.S. is now organic. Today’s consumers can find organic products—food and non-food items—in every aisle of their grocery stores. They can choose organic in their favorite big box store, their club warehouse store, even in their neighborhood convenience store, and increasingly on the Internet. Organic is no longer a niche market.
     
    “Organic is now considered mainstream. But the attitudes surrounding organic are anything but status quo,” said Laura Batcha, CEO and executive director of the Organic Trade Association. “In 2018, there was a notable shift in the mindset of those working in organic toward collaboration and activism to move the needle on the role organic can play in sustainability and tackling environmental initiatives.”
     
    “Activism is a natural reaction from an industry that is really close to the consumer. When we are in an environment where government is not moving fast enough, the industry is choosing to move to meet the consumer rather than get stalled,” said Batcha.
     
    Produce Still Reigns Supreme
    Still the stalwart of the organic industry, sales of organic fruits and vegetables rose to $17.4 billion in 2018 for a 5.6% rate of growth, on par with the growth attained in 2017. By comparison, the overall fruits and vegetables category, including both organic and conventional products, grew by just 1.7% in 2018. 
     
    Fruits and vegetables now account for 36.3% of all organic food sales. Organic fruits and vegetable make up close to 15% (14.6%) of all the produce sold in the U.S., and have nearly doubled their market share in the last 10 years.
     
    Produce is a gateway to organic for consumers, especially millennials and those with young families. Industry experts note that the more people learn about health and wellness, the more people buy fresh produce.
     
    Popular in the organic produce aisles: the classics like carrots, greens, apples, bananas. Also hitting stride are organic berries, avocados, brussel sprouts, cauliflower and tropical fruits like mangoes and papayas. And outside the fresh produce section, the frozen, canned, and dried vegetable and fruit sections also made gains.
     
    Innovation Key for Organic Dairy
    Shoppers, especially young families, are increasingly seeking out products made from high-quality simple ingredients from brands committed to sustainable agriculture and its environmental benefits. Those shoppers turn to organic dairy as a trusted clean product free of antibiotics, synthetic hormones and chemicals. But growth in the U.S. dairy sector slowed for the second straight year due largely to shifting diet trends. Still the second-largest organic category, dairy and egg sales were $6.5 billion in 2018, up 0.8% from 2017.
     
    Although growth in organic egg sales has slowed from the strong double-digit growth seen in the first part of this decade, the $858 million category still grew by a solid 9.3% in 2018. As more consumers get into organic, organic egg demand is expected to continue growing.
     
    But where skim milk and low fat products were not so long ago favored by consumers, products high in healthy fats and protein are now popular. Many millennials have also moved away from livestock-based products toward plant-based foods and beverages. Experts said that to satisfy today’s consumer, the importance of innovation in the organic dairy sector has never been greater. In 2018, the industry responded.
     
    Reaching Beyond Food
    Consumers are making the connection that the same reasons they choose to eat organic food apply to the non-food products they use—whether napkins for their dinner table, food for their pets, lotions they put on their skin or the supplements they ingest. Consumers want clean labels and to reduce the chemical load on their bodies. Millennials also have a higher awareness around supply chain transparency and sustainability. All of these factors bode well for the future of the organic non-food industry.
     
    In 2018, the organic non-food category reached $4.6 billion in sales with a growth rate of 10.6%. This rate is both well above the 7.4% growth rate reported in 2017, and the 3.6% growth rate reported in 2018 for the overall non-food industry (conventional and organic combined).
     
    The strongest growth came from fiber, the largest of the non-food categories, which accounts for 40% of the organic non-food market. In 2018, fiber recorded $1.8 billion in sales, up from $1.6 billion in 2017.
     
    Outlook for Innovation & Activism
    The outlook for organic is not without its challenges, but all expectations are that innovation and activism by the organic industry will continue to build as the sector works to maintain the credibility of the organic seal and the trust of consumers.
     
    “Organic is in a unique and tough environment. The government is slowing the advancement of the organic standard, but the positive news is that industry is finding ways to innovate and get closer to the consumer without walking away from the organic program—the sector is innovating yet requiring that federal organic be in place,” said Batcha. “So, whether it’s grass-fed, regenerative, or Global Organic Textile Standard certified, they all have to be organic. The industry is committed to standards and giving consumers what they want.”
     
    This year’s survey was conducted from January through April 2019 and produced on behalf of the Organic Trade Association by Nutrition Business Journal (NBJ). More than 200 companies completed a significant portion of the in-depth survey.
    Related Searches
    • non-gmo
    • Nutrition
    • transparency
    • survey
    Suggested For You
    The Modern Value Proposition The Modern Value Proposition
    Nutrient Density & Implications for Healthy Eating Patterns Nutrient Density & Implications for Healthy Eating Patterns
    Affluent Consumers Drawn to Natural and Organic Products Affluent Consumers Drawn to Natural and Organic Products
    An Interview with Christopher Detzel of Entera Health An Interview with Christopher Detzel of Entera Health
    Sweet Potatoes Gain Favor as Consumers Make Healthier Food Choices Sweet Potatoes Gain Favor as Consumers Make Healthier Food Choices
    Turmeric & Curcumin: Rising Stars of the Nutrition World Turmeric & Curcumin: Rising Stars of the Nutrition World
    SIRIO Innovation Specialists to Collaborate on Global Scale SIRIO Innovation Specialists to Collaborate on Global Scale
    Surface Sanitizer Approved Under Washington State Dept. of Agriculture Organic Food Program Surface Sanitizer Approved Under Washington State Dept. of Agriculture Organic Food Program
    Health Products Association-China Holds Annual Supplement Seminar Health Products Association-China Holds Annual Supplement Seminar
    Purely Elizabeth Introduces New, Nutrient-Rich Options Purely Elizabeth Introduces New, Nutrient-Rich Options
    Mars Launches Purpose-Driven, Food-Focused ‘Seeds of Change’ Accelerator Mars Launches Purpose-Driven, Food-Focused ‘Seeds of Change’ Accelerator
    PlantBased Solutions to Host Investment Event PlantBased Solutions to Host Investment Event
    Antioxidants & Aging: Putting Theory to Practice Antioxidants & Aging: Putting Theory to Practice
    Health Products Association-China to Host Supplement Seminar at Expo West Health Products Association-China to Host Supplement Seminar at Expo West
    IFF’s Frutarom Division Obtains Organic Certification for Natural Annatto Color IFF’s Frutarom Division Obtains Organic Certification for Natural Annatto Color

    Related Editorial

    • Consumer Trends | Natural/Organic
      The Modern Value Proposition

      The Modern Value Proposition

      Values-based decision-making is playing an influential role in the food and nutritional products landscape.
      By Sean Moloughney, Editor 07.03.19

    • Healthcare Trends | Testing
      Nutrient Density & Implications for Healthy Eating Patterns

      Nutrient Density & Implications for Healthy Eating Patterns

      The NRF index is a science-based tool that can help people identify nutrient dense foods.
      By Simon Sum, DCN, RDN, ACSM-CPT, FAND, Senior Manager of Global Product Science & Safety, R&D, Herbalife Nutrition 06.19.19

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Industry & Market News | Natural/Organic | Nutrition Bars & Snacks | Research
      Affluent Consumers Drawn to Natural and Organic Products

      Affluent Consumers Drawn to Natural and Organic Products

      Packaged Facts reports that wealthy Americans are the most active in the organic and natural food market.
      06.17.19


    • Digestive Health | Immune Function | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids
      An Interview with Christopher Detzel of Entera Health

      An Interview with Christopher Detzel of Entera Health

      Detzel, PhD, is director of research and development; he has led both the non-clinical and clinical research programs since 2016.
      By Sheldon Baker 06.03.19

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Herbs & Botanicals | Industry & Market News | Nutrition Bars & Snacks | World Markets
      Sweet Potatoes Gain Favor as Consumers Make Healthier Food Choices

      Sweet Potatoes Gain Favor as Consumers Make Healthier Food Choices

      Global food companies are increasingly sweet on sweet potatoes as a flavor and ingredient, according to Innova Market Insights.
      05.06.19

    Loading, Please Wait..
    Trending
    • Vitamin D Supplementation Reduces Risk Of Dynapenia
    • NOW Switches To Bottles Made From 100% Post-Consumer Recycled Resin
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    Breaking News
    • Dr. Ranjini Murthy Joins Azelis Americas as SVP of Commercial and Digital Excellence
    • Pomegranate Extract Tied to Gut and Skin Microbiome Benefits
    • Berry Health Benefits Symposium Begins Tuesday, January 31
    • Nutrasource Rebrands Clinical Trial Site to Apex Trials
    • Kerry Sponsors Upcycled Food Foundation Research Fellowship
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2023

    • Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    • Magnesium: An Essential Mineral with Many Forms and Functions
    • Vitamin D: A Fixture of Supplementation and Fortification
    • Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    • All Eyes on Vision Health
    • Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Dr. Ranjini Murthy Joins Azelis Americas as SVP of Commercial and Digital Excellence
    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits
    Berry Health Benefits Symposium Begins Tuesday, January 31
    Coatings World

    Latest Breaking News From Coatings World

    Presentations Sought for ASTM 2023 Workshop on Weathering and Durability Testing
    Barentz to Distribute Arxada Preservatives in the US HI&I Market
    POLYDURE Coatings Help Customers Keep Their Cool
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cirtec Medical Corporation Acquires Precision Components Business from QMD
    Masimo Begins Rollout of VCAM Hand Hygiene System
    Robert R. Ruffolo to Lead Neuraptive Therapeutics Board
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Azelis Americas Appoints Ranjini Murthy Commercial, Digital Excellence SVP
    Zennova Opens Manufacturing and R&D Center in China
    Lilly to Invest $450M at Manufacturing Site in Research Triangle Park
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Personal Care Market Forecasted to Grow at CAGR of 6.4% from 2022-2027
    P&G Designs Recyclable Pump Dispenser
    Amyris Inc. Launches 4U by Tia Haircare Line Exclusively at Walmart
    Happi

    Latest Breaking News From Happi

    Henkel Honors Leading Suppliers During American Cleaning Institute Convention Week
    Swiss American CDMO Sliding into a ‘Frictionless Future’ with LiquiGlide Agreement
    Gattefossé Launches New Formulations Collection
    Ink World

    Latest Breaking News From Ink World

    Executive Board Member Stefan Schülling to Leave Epple Druckfarben at End of February 2023
    Epson SureColor F6470, SureColor F6470H Dye-Sub Printers Available
    Dr. Ranjini Murthy to Join Azelis Americas as SVP of Commercial and Digital Excellence
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    AWA to host 23rd Global Release Liner Industry Conference & Exhibition
    Color-Logic certifies Ecofoil digital labestock for cut sheet printers
    Brandywine Label Printing names Dave Rosen new president
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FiltXPO to be Held in October
    Voith Commissions Quality Control Systems at Johns Manville, Smurfit Kappa and WEPA
    Pampers Releases Limited Edition Easy Ups Training Underwear with Peppa Pig Prints
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    OPUM, Corflex Global Partner on Knee Assessment Technology
    ODT's Most-Read Stories This Week—Jan. 28
    Roche, Sysnav Partner on Movement Tracking Tech for Neuromuscular Disorders
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Zebra Technologies Selected as One of America’s Greatest Workplaces for Diversity
    Sensormatic Solutions Helps Renner Reduce 87% of Stockouts
    Weekly Recap: Avery Dennison, CES 2023 and Canatu’s LiDAR Deicing Top This Week’s Stories

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login