By Lisa Olivo, Associate Editor03.01.19
Healthy bones and joints are the basis for fitness, athleticism, and mobility. However, wear and tear on the field, court, or at the gym can lead to injury and degradation. To prevent damage and support function and recuperation, consumers are seeking out targeted sports nutrition products.
“There is a growing understanding among athletes and active lifestyle consumers that exercise, diet, and nutrition have a direct impact on performance and recovery,” said Andrew Downey, marketing manager, Xsto Solutions, LLC, Morristown, NJ. “As awareness increases, consumers will look for supplements that support active lifestyles, especially with problem areas such as joints and bones.”
Nutritional products are an appealing alternative to consumers, he added, especially given “some of the scary side-effects of prescription and OTC pain relievers.” Products derived from whole-food sources—especially those backed by testing for banned substances—offer a way to “safely boost performance,” Downey noted.
Prevention & Pe
“There is a growing understanding among athletes and active lifestyle consumers that exercise, diet, and nutrition have a direct impact on performance and recovery,” said Andrew Downey, marketing manager, Xsto Solutions, LLC, Morristown, NJ. “As awareness increases, consumers will look for supplements that support active lifestyles, especially with problem areas such as joints and bones.”
Nutritional products are an appealing alternative to consumers, he added, especially given “some of the scary side-effects of prescription and OTC pain relievers.” Products derived from whole-food sources—especially those backed by testing for banned substances—offer a way to “safely boost performance,” Downey noted.
Prevention & Pe
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