By Sean Moloughney, Editor10.01.18
Plant-based foods and dietary supplements are trending up as more consumers reduce their meat intake and opt for a range of “green” products like pea protein, algae/seaweed, kale, spirulina, spinach, aloe, and hemp/CBD.
More consumers today understand the importance of whole food nutrition. However, they also recognize their own deficiencies and are consequently looking for simple, convenient, nutrient-dense product solutions.
For many consumers, healthy eating is an ideal that requires adoption of new habits. According to the Hartman Group, key objectives consumers have when choosing plant-based foods include: redefining what is tasty and considering “flavor per calorie”; choosing overall “vegetable-driven” plates; eliminating excessive processing in foods and beverages; eating and drinking to avoid inflammation; seeking gut-friendly nutrition; and eating more good fats.
Plant-Based Roots
Plant-based foods can help consumers stack the deck nutrit
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