By Sean Moloughney, Editor06.01.18
Sales of sugar-laden soft drinks and juices have been on the decline in recent years, while fortified waters and novel, zero-calorie options like LaCroix Sparkling Water have gained a strong niche following. As more people monitor and cut back on their sugar intake, companies have been challenged to adapt and deliver beverage formulations that meet a range of expectations, including clean labels, real health benefits, and unique flavors.
According to Innova Market Insights, as a percentage of new ready-to-drink (RTD) product launches tracked from 2013 to 2017, functional claims have been on the rise, reaching one quarter of total RTD products in 2017.
Dairy is a key platform for functional RTD products, according to Innova. Beside energy and sports drinks, dairy is the top category for functional claims. More than half of drinkable yogurt/fermented beverages and dairy alternative drinks featured health claims in 2017. Moreover, milk and milk drinks featuring functional claims sho
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