By Sean Moloughney, Editor06.01.18
Sales of sugar-laden soft drinks and juices have been on the decline in recent years, while fortified waters and novel, zero-calorie options like LaCroix Sparkling Water have gained a strong niche following. As more people monitor and cut back on their sugar intake, companies have been challenged to adapt and deliver beverage formulations that meet a range of expectations, including clean labels, real health benefits, and unique flavors.
According to Innova Market Insights, as a percentage of new ready-to-drink (RTD) product launches tracked from 2013 to 2017, functional claims have been on the rise, reaching one quarter of total RTD products in 2017.
Dairy is a key platform for functional RTD products, according to Innova. Beside energy and sports drinks, dairy is the top category for functional claims. More than half of drinkable yogurt/fermented beverages and dairy alternative drinks featured health claims in 2017. Moreover, milk and milk drinks featuring functional claims showed significant growth in market penetration.
Natural caffeine derived from plants has also garnered a strong followi
According to Innova Market Insights, as a percentage of new ready-to-drink (RTD) product launches tracked from 2013 to 2017, functional claims have been on the rise, reaching one quarter of total RTD products in 2017.
Dairy is a key platform for functional RTD products, according to Innova. Beside energy and sports drinks, dairy is the top category for functional claims. More than half of drinkable yogurt/fermented beverages and dairy alternative drinks featured health claims in 2017. Moreover, milk and milk drinks featuring functional claims showed significant growth in market penetration.
Natural caffeine derived from plants has also garnered a strong followi
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