• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Citrus Support for the Blood Glucose-Immune System Connection

    A Glance At The Eye Health Market

    The Value of Vitamin D Testing

    A Growing Need for Mineral Supplementation

    More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men

    MIND and Mediterranean Diets Linked to Later Onset of Parkinson’s Disease

    Kerry Launches Web-Based Tool for Plant-Based Formulation Challenges

    Wiley’s Finest Earns Accolades for Taste of Omega-3 Products

    Clinical Evidence Suggests Potential Oral Benefits for Curcumin Extract
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men

    Kerry Launches Web-Based Tool for Plant-Based Formulation Challenges

    Wiley’s Finest Earns Accolades for Taste of Omega-3 Products

    Clinical Evidence Suggests Potential Oral Benefits for Curcumin Extract

    Oleic Acid Possibly Implicated in MS Pathology
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men

    MIND and Mediterranean Diets Linked to Later Onset of Parkinson’s Disease

    Kerry Launches Web-Based Tool for Plant-Based Formulation Challenges

    Wiley’s Finest Earns Accolades for Taste of Omega-3 Products

    Clinical Evidence Suggests Potential Oral Benefits for Curcumin Extract
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men

    MIND and Mediterranean Diets Linked to Later Onset of Parkinson’s Disease

    Clinical Evidence Suggests Potential Oral Benefits for Curcumin Extract

    Oleic Acid Possibly Implicated in MS Pathology

    NIH Study Compares Low-Fat, Plant-Based to Low-Carb, Animal-Based Diet
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Verdure Sciences

    Gencor

    Bioenergy Life Science, Inc. (BLS)

    Vesta Nutra

    AIDP
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Sabinsa Corporation

    Verdure Sciences

    Bioenergy Life Science, Inc. (BLS)

    Gencor

    Nutrition21, LLC
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    General Mills to Acquire Blue Buffalo Pet Products for $8 Billion

    Popular natural pet food brand to help General Mills reshape its portfolio and drive additional growth and value creation.

    Related CONTENT
    • Prinova Launches New Plant Premixes for Dairy Alternatives
    • Mars to Acquire Snack Bar Company KIND
    • FoodChain ID Licenses Tool to Identify and Prevent Food Fraud Risks
    • Nestlé Opens Purina Pet Care Factory in North Carolina
    • CBD Dog Health and Fire Flake Farm: Holistic Healing for Furry Friends
    02.26.18
    General Mills, Inc. and Blue Buffalo Pet Products, Inc. have entered into a definitive agreement under which General Mills will acquire Blue Buffalo for $40.00 per share in cash, representing an enterprise value of approximately $8 billion. The transaction establishes General Mills as a leader in the U.S. Wholesome Natural pet food category, the fastest growing portion of the overall pet food market, and accelerates its portfolio reshaping strategy.
     
    Founded in 2002, Blue Buffalo is the fastest growing major pet food company making natural foods and treats for dogs and cats under the BLUE brand, which includes BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet.  BLUE is the #1 Wholesome Natural pet food brand in the U.S. with $1.275 billion in net sales and $319 million in Adjusted EBITDA for fiscal year 2017, representing an Adjusted EBITDA margin of 25%. Over the past three years, Blue Buffalo has delivered compound annual net sales growth of 12% and Adjusted EBITDA growth of 18%.  
     
    "The addition of BLUE to our family of well-loved brands provides General Mills with the leading position in the large and growing Wholesome Natural pet food category and represents a significant milestone as we reshape our portfolio to drive additional growth and value creation for our shareholders," said General Mills Chairman and CEO Jeff Harmening. 
     
    "We are competing more effectively in our existing categories by really listening to consumers and providing a variety of options that meet their needs," Mr. Harmening continued. "In pet food, as in human food, consumers are seeking more natural and premium products and we have tremendous respect for how attentive Blue Buffalo has been to the needs of their consumers, pet parents and pets, as they have built their brand. As we have done with Annie's, Lärabar and EPIC, we expect to help Blue Buffalo by leveraging our extensive supply chain, R&D and sales & marketing resources. We will in turn benefit from their experience building one of the strongest pull brands in the CPG world."
     
    "I have been impressed by General Mills' strong track record of accelerating growth for its natural and organic brands, while giving them the freedom to maintain their own unique culture and identity,” said Billy Bishop, Blue Buffalo CEO. “General Mills will be a tremendous home for our BLUE brand as our talented team of over 1,700 'Buffs' joins this new extended family. From the first meeting Jeff and I had, I felt a strong cultural fit between our two companies and believe they will be a great partner in our mission to reach more pet parents and feed more pets. This transaction creates significant, immediate value for our shareholders, as it recognizes the strength of our competitively advantaged business model. Along with our leadership team, we look forward to working with General Mills to continue growing the BLUE brand for many years to come."
     
    The $30 billion U.S. pet food market is generating consistent 3-4% growth and is highly attractive for retailers based on continued market growth, premiumization and subscription-like purchase patterns that drive traffic and repeat purchases. Blue Buffalo is the leader in the fastest-growing Wholesome Natural category with double-digit growth over each of the last three years. The Wholesome Natural market represents approximately 10% of the pet food market in volume and approximately 20% in value, according to Nielsen, Profitero, and management estimates. Based on the strong consumer tailwinds, the Wholesome Natural market is poised to continue to grow, propelling BLUE's growth.
     
    Blue Buffalo has built a loyal consumer base, particularly amongst millennials, and is well positioned to capitalize on the pet humanization and the pet food premiumization trends, which are poised to continue for the foreseeable future. With all its success, BLUE still feeds only 3% of pets in the U.S. and has significant opportunities to convert more pets to BLUE.
     
    BLUE is the #1 pet food brand in the pet specialty channel at approximately twice the size of the next largest brand. BLUE is also the #1 pet food brand in the rapidly growing E-Commerce channel, where Blue Buffalo generated over $250 million of net revenues in 2017 growing over 75% versus prior year.
     
    General Mills expects to maintain Blue Buffalo's Wilton, CT, headquarters and its Joplin, MO, and Richmond, IN, manufacturing and R&D facilities. Blue Buffalo's CEO, Billy Bishop, will continue to lead the business and report to Jeff Harmening.
    Related Searches
    • Natural
    • Mergers & Acquisitions
    • Organic
    • Pet Nutraceuticals
    Related Knowledge Center
    • Mergers & Acquisitions
    • Pet Nutraceuticals
    Suggested For You
    Prinova Launches New Plant Premixes for Dairy Alternatives Prinova Launches New Plant Premixes for Dairy Alternatives
    Mars to Acquire Snack Bar Company KIND Mars to Acquire Snack Bar Company KIND
    FoodChain ID Licenses Tool to Identify and Prevent Food Fraud Risks FoodChain ID Licenses Tool to Identify and Prevent Food Fraud Risks
    Nestlé Opens Purina Pet Care Factory in North Carolina Nestlé Opens Purina Pet Care Factory in North Carolina
    CBD Dog Health and Fire Flake Farm: Holistic Healing for Furry Friends CBD Dog Health and Fire Flake Farm: Holistic Healing for Furry Friends
    A. Holliday & Company Inc. A. Holliday & Company Inc.
    General Mills Helps Transition 34,000 Acres into Organic Farmland General Mills Helps Transition 34,000 Acres into Organic Farmland
    Maintaining Mobility & Joint Health in the Modern Sports Nutrition Market Maintaining Mobility & Joint Health in the Modern Sports Nutrition Market
    Study of Protein Powders Finds Elevated Levels of Heavy Metals and BPA Study of Protein Powders Finds Elevated Levels of Heavy Metals and BPA
    Mintel Finds Over Half of Americans Report Living Healthier in 2017 Mintel Finds Over Half of Americans Report Living Healthier in 2017
    Consumer Confidence Holds Steady, One-Quarter of Shoppers Regularly Buy Grocery Items Online Consumer Confidence Holds Steady, One-Quarter of Shoppers Regularly Buy Grocery Items Online
    Hitting the Sweet Spot Hitting the Sweet Spot
    Reliability Reigns for Vitamin & Mineral Supplements Reliability Reigns for Vitamin & Mineral Supplements
    Refreshing Ideas for Healthy Snacks & Nutrition Bars Refreshing Ideas for Healthy Snacks & Nutrition Bars
    Nutrition Survey Finds Consumers Seeking Fermented Foods Nutrition Survey Finds Consumers Seeking Fermented Foods

    Related Breaking News

    • Breaking News | Dietary Supplements | Enzymes | Functional Foods & Beverages | Immune Function | Mergers & Acquisitions | Pet Nutraceuticals | Probiotics & Prebiotics | Supplier News | World Markets
      Lallemand Bio-Ingredients Purchases ArticZymes Technologies

      Lallemand Bio-Ingredients Purchases ArticZymes Technologies

      The acquisition will further the company’s development and manufacturing of immune and aquaculture ingredients.
      12.21.20

    • Bone & Joint Health | Breaking News | Consumer Trends | Contract Manufacturing | Dairy-Based Ingredients | Digestive Health | Functional Foods & Beverages | Natural/Organic | Nutrition Bars & Snacks | Pet Nutraceuticals | Supplier News
      Prinova Launches New Plant Premixes for Dairy Alternatives

      Prinova Launches New Plant Premixes for Dairy Alternatives

      The new formulas speak to nutritional gaps that vegans and dairy-free consumers experience the most challenge with.
      12.18.20

    • Bone & Joint Health | Breaking News | Consumer Trends | Contract Manufacturing | Dietary Supplements | Mergers & Acquisitions | Proteins, Peptides, Amino Acids | Supplier News | World Markets
      Gelita Acquires Majority Stake in Turkish Gelatin Manufacturer

      Gelita Acquires Majority Stake in Turkish Gelatin Manufacturer

      SelJel is the first Turkish gelatin producer supplying international customers with materials used for edible, pharmaceutical, and technical purposes.
      12.03.20


    • Breaking News | Contract Manufacturing | Dietary Supplements | Herbs & Botanicals | Industry & Market News | Mergers & Acquisitions | Natural/Organic | World Markets
      Layn Acquires Green Tea Extract Company Wagott

      Layn Acquires Green Tea Extract Company Wagott

      The full acquisition of China’s largest exporter of tea and resveratrol extracts was finalized in October.
      12.02.20

    • Breaking News | Industry & Market News | Mergers & Acquisitions | Sweeteners
      Tate & Lyle Acquires Stevia Company Sweet Green Fields

      Tate & Lyle Acquires Stevia Company Sweet Green Fields

      The deal is expected to strengthen Tate & Lyle’s sugar reduction and clean label offerings while extending its presence in the Asia Pacific region.
      12.01.20

    • Breaking News | Functional Foods & Beverages | Industry & Market News | Mergers & Acquisitions | Nutrition Bars & Snacks | World Markets
      Mars to Acquire Snack Bar Company KIND

      Mars to Acquire Snack Bar Company KIND

      Founder Daniel Lubetzky to retain ongoing financial stake and role in future development of the brand.
      11.17.20


    • Breaking News | Dietary Supplements | Herbs & Botanicals | Natural/Organic | Pet Nutraceuticals | Products
      CV Sciences Debuts Line of CBD Pet Products

      CV Sciences Debuts Line of CBD Pet Products

      The hemp extracts are marketed as soothing products for dogs and cats.
      11.04.20

    • Breaking News | Consumer Trends | Delivery & Dosage Technologies | Healthcare Trends | Herbs & Botanicals | Industry & Market News | Natural/Organic | Pet Nutraceuticals | Quality & Safety | World Markets
      Leafreport Discusses Findings on CBD Pricing for 2020

      Leafreport Discusses Findings on CBD Pricing for 2020

      Prices on the whole have decreased 17% on average, though each type of extract and delivery format was notably different.
      10.12.20

    • Breaking News | Dietary Supplements | Functional Foods & Beverages | Immune Function | Mergers & Acquisitions | Mood Health & Sleep | Probiotics & Prebiotics | Sports Nutrition | Supplier News | Women's Health | World Markets
      Gnosis, Now Acquired by Lesaffre, Announces New Business Strategy

      Gnosis, Now Acquired by Lesaffre, Announces New Business Strategy

      The company’s product development specialization centers around biotransformation processes.
      10.08.20


    • Breaking News | Industry & Market News | Pet Nutraceuticals
      Nestlé Opens Purina Pet Care Factory in North Carolina

      Nestlé Opens Purina Pet Care Factory in North Carolina

      The new factory will meet the company's benchmarks of sustainability and renewable energy.
      10.02.20

    • Breaking News | Cognitive Function | Dietary Supplements | Fiber & Carbohydrates | Functional Foods & Beverages | Immune Function | Industry & Market News | Mergers & Acquisitions | World Markets
      Jennewein Biotechnologie Acquired by Chr. Hansen

      Jennewein Biotechnologie Acquired by Chr. Hansen

      The purchase was aimed at leading the human milk oligosaccharides market.
      09.24.20

    • Breaking News | Dietary Supplements | Functional Foods & Beverages | Herbs & Botanicals | Mergers & Acquisitions | Natural/Organic | Supplier News | World Markets
      Martin Bauer Group Acquires Core Botanica

      Martin Bauer Group Acquires Core Botanica

      The acquired company specializes in manufacturing mint leaf products in North America.
      09.08.20


    • Breaking News | Consumer Trends | Delivery & Dosage Technologies | Energy | Functional Foods & Beverages | Industry & Market News | Mergers & Acquisitions | Mood Health & Sleep | Sports Nutrition | Vitamins
      Unilever to Acquire Liquid I.V.

      Unilever to Acquire Liquid I.V.

      The company’s beverage powders are designed to increase and accelerate the absorption of water and nutrients.
      09.03.20

    • Bone & Joint Health | Breaking News | Contract Manufacturing | Healthcare Trends | Industry & Market News | Mergers & Acquisitions | Proteins, Peptides, Amino Acids | Quality & Safety | Skin Health | World Markets
      Gelatin Trade Associations Coalesce to Form Global Group

      Gelatin Trade Associations Coalesce to Form Global Group

      The Gelatin Representatives of the World (GROW) is comprised of gelatin associations from four different continents.
      09.02.20

    • Breaking News | Industry & Market News | Infant & Children's Health | Medical Nutrition | Mergers & Acquisitions | Natural/Organic | World Markets
      Nestlé to Acquire Aimmune Therapeutics

      Nestlé to Acquire Aimmune Therapeutics

      The biopharmaceutical company specializes in food allergy prevention and treatment.
      08.31.20

    Trending
    • Nutrition Industry Reacts To 2020-2025 Dietary Guidelines For Americans
    • Preliminary Study Suggests Link Between Omega-3s And Lower COVID-19 Death Rates
    • Kerry Launches Web-Based Tool For Plant-Based Formulation Challenges
    • Gadot Positions Mineral Line For Vegan Market
    • Maternal Dietary Intake Of Fish, Omega-3s, And Omega-6s Linked To Child Neurodevelopment
    Breaking News
    • Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men
    • MIND and Mediterranean Diets Linked to Later Onset of Parkinson’s Disease
    • Kerry Launches Web-Based Tool for Plant-Based Formulation Challenges
    • Wiley’s Finest Earns Accolades for Taste of Omega-3 Products
    • Clinical Evidence Suggests Potential Oral Benefits for Curcumin Extract
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2021

    • Citrus Support for the Blood Glucose-Immune System Connection
    • Modern Snacking: Where Health & Indulgence Converge
    • More Than Just A Trend: Supplements Embedded in Consumer Health Regimens
    • A Growing Need for Mineral Supplementation
    • The Value of Vitamin D Testing
    • A Glance At The Eye Health Market
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men
    MIND and Mediterranean Diets Linked to Later Onset of Parkinson’s Disease
    Kerry Launches Web-Based Tool for Plant-Based Formulation Challenges
    Coatings World

    Latest Breaking News From Coatings World

    Keyland Polymer UV Powder, LLC Launches UVMax Defender
    Scott McLaughlin to Race in PPG Colors During Rookie INDYCAR Season
    Vink Chemicals Offers parmetol PSG
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Butterfly Network Appoints New Leader
    BD Names Chairman of Board
    Interplex Acquires OCP Group
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Adare Pharma Solutions Opens New Small-Scale Lab
    Stevanato Group Launches After-sales Service Offering
    X-Chem Acquires IntelliSyn and AviSyn
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail
    Aura Introduces Customizable Hair Care
    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line
    Happi

    Latest Breaking News From Happi

    Nice-Pak Receives EPA Approval for Disinfectant Wipes
    FDA Takes Major Action on Hand Sanitizers from Mexico
    Symrise Shares 2020 Sales Figures
    Ink World

    Latest Breaking News From Ink World

    Epson Partner Creates Label Applicators for Pharmaceutical Products
    Smurfit Kappa Sets New Sustainability Targets with Better Planet 2050
    Paragon Expands Direct Mail Capabilities with Ricoh Pro VC70000
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Great Lakes Label debuts new website
    Epson partner creates label applicators for pharmaceutical products
    ACTEGA removes chemicals from laminating adhesives
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    American Made Production Equipment for Mask Manufacturers
    Kimberly-Clark Releases Q4, Full Year Results
    Freudenberg to Establish Apparel Interlining Competence Centers
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Spinal Elements' Lucent XP-Curved Expandable TLIF Gains FDA Nod
    FDA OKs OrthoSpin's 2nd Gen Robotic, Digital External Fixation System
    Nextremity Solutions Enters Supply Agreement with Fort Wayne Metals
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    North American Semiconductor Equipment Industry Posts December 2020 Billings
    First Solar Signs Definitive Agreement to Sell US Development Platform to Leeward
    PRINTING United Alliance Announces TAGA Presents Virtual Event

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login