By Sean Moloughney, Editor 03.01.18
The number of Americans age 65 and older is projected to more than double from 46 million in 2016 to over 98 million by 2060, and the 65-and-older age group’s share of the total population will rise to nearly 24% from 15%, according to the U.S. Population Reference Bureau.
An aging population of consumers who are living longer has profound implications for society overall. With a disease-treatment healthcare model, and soaring costs, many consumers have turned to natural, preventive solutions to major concerns like muscle loss and joint pain.
At the same time, active, healthy living appeals to many younger consumers, who are well aware of the cost of injury or ill health. As they’ve aged, their spending power has matured as well, and they are now prime targets for marketers and product developers.
Who’s Buying?
Overall, the sports/active nutrition market is one of the fastest-growing categories of dietary supplements, noted Shaheen Majeed, worldwide president, Sabinsa, East Windsor, NJ. “Sports nutrition is gaining a lot of traction a
An aging population of consumers who are living longer has profound implications for society overall. With a disease-treatment healthcare model, and soaring costs, many consumers have turned to natural, preventive solutions to major concerns like muscle loss and joint pain.
At the same time, active, healthy living appeals to many younger consumers, who are well aware of the cost of injury or ill health. As they’ve aged, their spending power has matured as well, and they are now prime targets for marketers and product developers.
Who’s Buying?
Overall, the sports/active nutrition market is one of the fastest-growing categories of dietary supplements, noted Shaheen Majeed, worldwide president, Sabinsa, East Windsor, NJ. “Sports nutrition is gaining a lot of traction a
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