Complete Nutrition, Omaha, NE, has introduced Charge On high-protein bars and drinks designed to provide consumers with nutritious on-the-go options to fuel an active lifestyle.
 
Charge On bars, currently offered in Dark Chocolate Cherry and Salted Carmel Cashew flavors, contain 20 grams of protein, whole food ingredients and no added sugars (sweetened with stevia). The bars are softer and chewier than many standard protein bars, according to the company.
 
Charge On protein drinks contain 20 grams of isolate protein and are available in two flavors: Empowered Orange and Grape Rush. With the added protein uptake ingredient Velositol, the drinks offer consumers a naturally-flavored beverage formulated for those who need clean energy before, during or after their workout.
 
“As a growing player in the fitness and nutrition field, we were personally unsatisfied with the protein bar selection on the market and decided we could create a superior product that would disrupt the booming protein bar industry,” said Jim Heidenreich, CEO of Complete Nutrition. “The Charge On line contains all of the necessary nutrients to fuel an active lifestyle while offering tastes and textures unlike anything else on the market. Complete Nutrition is in an exciting growth stage, in regards to both our system size and product offerings, and we’re confident that these products will take us to new heights.”