• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    United Plant Savers Launches First Film Festival

    Azelis Opens Food and Nutrition Lab in Cairo, Egypt
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival

    Roquette Launches Nutralys Rice Protein

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    Azelis Opens Food and Nutrition Lab in Cairo, Egypt

    Florida Food Products Acquires Javo
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings

    Combination of Collagen and Boswellia Serrata Shown to Reduce Joint Discomfort
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Verdure Sciences

    Sabinsa Corporation

    Xsto Solutions

    Bioactive Resources

    PhytoGaia Inc
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Verdure Sciences

    Sabinsa Corporation

    Xsto Solutions

    Bioactive Resources

    PhytoGaia Inc
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Health E-Insights

    An Interview with Keiji Saika of Toyo Rice Corporation

    Keiji Saika has been CEO and president of Wakayama, Japan-based Toyo Rice Corporation since 1985.

    Related CONTENT
    • Roquette Launches Nutralys Rice Protein
    • Study Reveals Low Intake of Tocotrienols in Polish Population
    • Kellogg Splitting into Three Independent Companies
    • Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
    • Pharmactive Biotech Launches Aged Black Garlic Gummy Ingredient
    Sheldon Baker03.01.17
    In the 1970s, Mr. Saika was concerned about the impact that polished rice was having on the environment, as many gallons of water were literally being washed down the drain due to rinsing. He spent more than a decade developing innovative buffing machinery that would more effectively remove the outer bran layer so that the rice would not require rinsing. The result was Musenmai, or rinse-free rice. But Mr. Saika wanted to take his invention a step further to make a “healthier-for-you” white rice. By making refinements to his rice buffing machinery over the course of 10 years, he developed a proprietary and revolutionary way to remove the bran while leaving the sub-aleurone layer and germ intact, and Kinmemai Better White Rice was born. Mr. Saika’s invention was so well received, he went on to develop Better Brown Rice, which in addition to preserving the sub-aleurone layer and the germ, also keeps the nutritious bran intact. The resulting rice is nutritionally similar to conventional brown rice, but has a fluffier, more appealing texture and cooks quicker than regular brown rice.

      
    Health E-Insights: What is Toyo Rice’s competitive advantage in the marketplace?
     
    Mr. Saika: We have the capability to develop technologies that no other rice company has. We are a rice polisher manufacturer, established in 1961, and we have constantly promoted technological development regarding rice that is ahead of the times, and have provided the world with advanced products (rice polishers) and rice created using these products. Kinmemai Rice and Kinmemai Better Brown Rice with their restored functionality (herbal medicine function) are some examples of such products, and our leading product is the World’s Best Rice.
     
    Health E-Insights: Explain the distinction between your Kinmemai Rice product and other products?
     
    Mr. Saika: Kinmemai Rice is a white rice made using Toyo Rice Corp.’s own unique rice polishing technology that leaves the semi-aleurone layer and Kinme (basal part of rice embryo) which is usually removed with rice bran when using conventional polishing techniques. The rice has characteristics not found in regular rice. For example, it is rich in fiber, vitamins and minerals like magnesium, and contains an abundance of enzymes that break down starches when soaked in water or cooked, generating large quantities of maltose and glucose, which are called healthy sugars.  With the absorption of a lot of water it increases in mass when cooked, so a small amount of rice becomes fluffy and full; thus if you were to eat the same amount as a bowl of regular rice, you can reduce the number of calories by about 10%. Also, compared to regular rice, it contains about six times the LSP, which activates your natural immunity. As a result, Kinmemai Rice has regained the original function of rice as herbal medicine, and we know this to be true from academic presentations as well as survey results of people who continuously consumed Kinmemai Rice for three months. This showed that approximately 75% of them saw improvements in their health condition, and from the numerous reviews from many consumers that are sent to us daily and report on a variety of improvements in their health.
     
    Health E-Insights: How did your rice product enter the Guinness Book of World Records?
     
    Mr. Saika: The world record our company attempted to achieve was for the most expensive rice, and as you can tell from the title, we were registered as selling rice with the highest price per kilogram. On our own e-commerce store www.toyorice.jp), we began selling six 140-gram (one serving) bags of the World’s Best Rice for 18,000 yen (including consumption tax and delivery fee) and we received certification for the price of 11,304 yen ($109 USD) per kilogram. However, to get this certification, it was necessary to have a regular consumer with no interest in our company purchase the rice and prove that it was delivered to them. There were other rules and requirements that were difficult to clear, so it was quite an ordeal. And what surprised me the most was that even though it is the World’s Most Expensive Rice, the 30 boxes that we had initially prepared, as well as the 300 boxes scheduled to be sold overseas that we hurriedly shifted to domestic sales, were all sold out. I am very pleased that the World’s Best Rice was acknowledged by so many people regardless of the extremely high price tag.
     
    Health E-Insights: Do you plan to distribute Kinmemai Rice nationwide in the U.S.?
     
    Mr. Saika: The rice is already distributed at Japanese supermarkets in the surrounding areas of New York, and the West Coast, especially in Los Angeles. Most of our loyal customers are non-Japanese people who are fans of Japanese cuisine, rather than Japanese people living in the area. I doubt that there is another rice anywhere in the world that is as delicious and functional as Kinmemai Rice, and it is sure to help maintain the health of the American people, so I would like to continue to expand the distribution throughout the U.S.
     
    Health E-Insights: What are the most important decisions you make as a leader of your organization?
     
    Mr. Saika: Originally it was the decision to create our company business policy when I became president in 1985. There was a lot to consider and it was difficult to shape the direction of our company. Today it’s to create and expand our technology and make an advanced contribution to society. It’s what we call our major directive for our corporate activities. Kinmemai Rice was born as part of this philosophy and it is the company’s goal to contribute to human health by restoring the ancient powers of rice through the creation of rice technology.
     
    Health E-Insights: What is your approach to healthy eating?
     
    Mr. Saika: Rice is a staple food for Japanese people, and from ancient times it has been treasured as herbal medicine. It was truly a medicine you eat that helped to promote people’s health. Today, due to the emphasis on appearance, the degree of rice polishing has increased. Through the technology our company has developed, we have been able to restore the functions of rice as herbal medicine. Toyo believes the only way to prevent modern ailments such as cancer, and lifestyle illnesses such as diabetes, is to change our diet, and we are confident that eating herbal medicine in our daily diet through Kinmemai Rice and Kinmemai Better Brown Rice is the way to save humankind. And this method is not particularly expensive. It is a method that would have a significant effect on reducing medical costs that in Japan has climbed to 40 trillion yen annually.
     
    Health E-Insights: What do you consider your greatest achievement?

    Mr. Saika: We contributed significantly to improving food culture in Japan by continuously refining the quality of rice. One example is the stone-free rice machine we developed in 1961 to remove small stones that would get mixed in with the rice. In 1989, we discovered the true source of the flavor of rice and developed a device to measure it. This device is now used at many agricultural testing centers in the development of new strains of rice created in Japan and has led to the creation of many famous rice brands. Two years later we introduced the world’s first wash-free rice that could be cooked without washing, then launched Kinmemai Rice in 2006 and Kinmemai Better Brown Rice in 2015, developing and distributing rice with functions that did not previously exist.
     
    Health E-Insights: Do you like to cook?
     
    Mr. Saika: I love polishing rice and am very good at it, but I’m not a cook. I do love to eat and I always eat Kinmemai daily with all three meals.


    Sheldon Baker is CEO of the Baker Dillon Group LLC and has created numerous nutraceutical marketing communications and public relations campaigns for many well-known companies and brands. For Health E-Insights interview consideration and campaign development, contact him at SBaker@BakerDillon.com.
     
    Related Searches
    • Cancer
    • Diabetes
    • Minerals
    • Japan
    Related Knowledge Center
    • Healthcare Trends
    • Natural/Organic
    • Consumer Trends
    Suggested For You
    Roquette Launches Nutralys Rice Protein Roquette Launches Nutralys Rice Protein
    Study Reveals Low Intake of Tocotrienols in Polish Population Study Reveals Low Intake of Tocotrienols in Polish Population
    Kellogg Splitting into Three Independent Companies Kellogg Splitting into Three Independent Companies
    Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults
    Pharmactive Biotech Launches Aged Black Garlic Gummy Ingredient Pharmactive Biotech Launches Aged Black Garlic Gummy Ingredient
    Quercetin in the Antioxidant Spotlight Quercetin in the Antioxidant Spotlight
    Can a Simple Vitamin E Keep Cardiometabolic Syndrome at Bay? Can a Simple Vitamin E Keep Cardiometabolic Syndrome at Bay?
    NAC Supplements Could be Banned Unless FDA Reverses Course NAC Supplements Could be Banned Unless FDA Reverses Course
    Bergamot Polyphenolic Fractions May Lower Cholesterol Profile Bergamot Polyphenolic Fractions May Lower Cholesterol Profile
    Survey Highlights Demand for Recognizable, Health-Promoting Pet Food Ingredients Survey Highlights Demand for Recognizable, Health-Promoting Pet Food Ingredients
    Amino Acid Decision in Europe May Represent Small Step Toward Harmonization Amino Acid Decision in Europe May Represent Small Step Toward Harmonization
     Carbohydrate Quality Index Correlated with Breast Cancer Risk in Women Carbohydrate Quality Index Correlated with Breast Cancer Risk in Women
    Take Caution: Top Nutraceutical Trends to Reassess in 2022 Take Caution: Top Nutraceutical Trends to Reassess in 2022
    Baker Dillon Group LLC Baker Dillon Group LLC
    Cargill Introduces Label-Friendly, Soluble Rice Flour Cargill Introduces Label-Friendly, Soluble Rice Flour

    Related Breaking News

    • Breaking News | Functional Foods & Beverages | Proteins, Peptides, Amino Acids | Supplier News
      Roquette Launches Nutralys Rice Protein

      Roquette Launches Nutralys Rice Protein

      The company extended its plant protein range to cover additional territory in the alternative proteins space.
      06.23.22

    • Breaking News | Dietary Supplements | Research | Research News | Vitamins
      Study Reveals Low Intake of Tocotrienols in Polish Population

      Study Reveals Low Intake of Tocotrienols in Polish Population

      Based on large-scale food frequency questionnaires, researchers called for popularizing knowledge of the role this family of vitamin E plays in health.
      06.21.22

    • Breaking News | Functional Foods & Beverages | Industry & Market News | Mergers & Acquisitions | Nutrition Bars & Snacks | World Markets
      Kellogg Splitting into Three Independent Companies

      Kellogg Splitting into Three Independent Companies

      Company said each will better focus on their distinct strategic priorities, with financial targets that best fit their own markets and opportunities.
      06.21.22


    • Cancer Risk | Omega-3s | Research | Vitamins
      Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults

      Vitamin D3, Omega-3s, Exercise May Cumulatively Reduce Cancer Risk in Older Adults

      A three-year, multicenter trial known as DO-HEALTH tracked 2,157 older adults who took vitamin D and/or omega-3s both with and without exercise.
      By Mike Montemarano, Associate Editor 05.06.22

    • Breaking News | Cardiovascular Health | Herbs & Botanicals | Natural/Organic | Supplier News | World Markets
      Pharmactive Biotech Launches Aged Black Garlic Gummy Ingredient

      Pharmactive Biotech Launches Aged Black Garlic Gummy Ingredient

      The sweet, odor-free flavor of the extract makes it suitable for the top-trending delivery platform.
      03.16.22

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • Olive/Pomegranate Extract May Improve Dyslipidemia
    • First Day Life Shuts Down Children's Behavioral, Cognitive Health Claims Following Challenge
    Breaking News
    • CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    • Shiitake Mushroom Extract Appears Helpful in HPV Infections
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • United Plant Savers Launches First Film Festival
    • Azelis Opens Food and Nutrition Lab in Cairo, Egypt
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    Coatings World

    Latest Breaking News From Coatings World

    H.M. Royal Becomes Exclusive OCSiAl Distributor
    American Colors to Expand Sandusky, Ohio Facility
    Vaughn O’Dea Named Director of Epoxytec
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cepheid, BioGX Partner to Create GeneXpert Monkeypox Test
    Siemens' Varian Gains FDA IDE Nod for FAST-02 Trial
    Acutus Medical Launches AcQCross Line Extension
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Ixaka & Minaris Sign Tech Transfer & GMP Manufacturing Agreement for Cell Therapy Candidate
    Pfizer, BioNTech Adapt COVID Vax Against Omicron
    CoreRx Expands Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Top 5 Beauty Tech Trends at Perfect Corp.'s Global Forum
    John Frieda Supports the LGBTQIA+ Community
    Athena Club Launches in Canada
    Happi

    Latest Breaking News From Happi

    Fencing Champion Bebe Vio Grandis Named Spokeswoman of L’Oréal Paris
    Past Henkel Exec Christian Chopra Named President of Scotch Porter
    Color Street Celebrates Foster, Adoption Awareness with Limited-Edition Print
    Ink World

    Latest Breaking News From Ink World

    Dr. Tammo Boinowitz to Join Management Board of ALTANA AG
    Flint Offset Packaging Solutions Announces Price Increases for Sheetfed Inks
    Weekly Recap: INX’s VC Fund, Screen Industry and Ball Top This Week’s News
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Harveer Sahni recognized with Global Achievement Award
    Color-Logic partners with Taktiful 
    ALTANA announces Management Board change
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Fibertex Personal Care Awarded EcoVadis Awards for Sustainability
    Yanpai Orders Batt Forming Equipment for Needlepunch Line
    Weekly Recap: SWM and Neenah Introduce Mativ Inc., Avgol honored for Biotransformation Technology & More
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Researchers Discover Novel Patching Material for Bone Defects
    Boston Centerless Opens Second Manufacturing Plant in Indiana
    Researchers Develop Patient-Specific 3D-Printed Smart Metamaterial Implants
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Identiv-Powered CVS Spoken Rx Wins NFC Forum 2022 Innovation Award
    LG Display Announces Winners of This Year’s OLEDs GO! Competition
    Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login