12.05.16
The nutraceuticals industry continues to be in a healthy position overall and future forecasts are promising. For example, Euromonitor International expects the U.S. vitamin and dietary supplement market to increase by 53% to $28.7 billion by 2021.
Consumers of varying demographics are focused on wellness, which includes a diet full of natural, whole foods, as well as functional, value-added products like nutritional beverages and dietary supplements. Clean labels with simple ingredient lists and clear messaging continue to offer broad appeal.
The supplement industry still faces criticism regarding product and supply chain integrity. However, responsible companies have started on a path toward greater transparency, as evidenced by the dietary supplement product registry, or Online Wellness Library (OWL). For self-regulatory efforts like this to make an impact, it’s imperative for companies throughout the industry to participate.
There’s still unce
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