Simone Baroke, Contributing Analyst, Euromonitor International10.03.16
Mention digestive health ingredients and people often immediately think of probiotics or fiber. However, “traditional” digestive health positioned products, like probiotic yogurt and whole grain bread, are caught in a paradox. Although they are firmly associated with digestive wellness, they also contain components that are no longer compatible with a digestive health positioning in the eyes of a growing number of consumers.
Global business intelligence provider Euromonitor International believes that for digestive health positioned packaged food and beverage products to thrive, the industry needs to focus more on product diversification—both within traditional categories and also penetrating into currently underdeveloped ones, like beverages.
Yogurt Lacks Dynamism
According to Euromonitor International’s Health and Wellness data, digestive health prime positioned packaged food and beverage products amounted to $70.5 billion in global retail value sales in 2015, up from $63.1 billion in 2010, based on fixed 2015 U.S. dollar exchange rates and co
Global business intelligence provider Euromonitor International believes that for digestive health positioned packaged food and beverage products to thrive, the industry needs to focus more on product diversification—both within traditional categories and also penetrating into currently underdeveloped ones, like beverages.
Yogurt Lacks Dynamism
According to Euromonitor International’s Health and Wellness data, digestive health prime positioned packaged food and beverage products amounted to $70.5 billion in global retail value sales in 2015, up from $63.1 billion in 2010, based on fixed 2015 U.S. dollar exchange rates and co
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