According to Paul Flowerman, president & CEO at PLT Health Solutions, Dr. Davis’ role is critical to PLT’s mission moving forward. “High-quality science, demonstrating safety and efficacy, sets the foundation for building high-quality brands. Providing rigorous scientific data that can support label claims and attract consumers is the standard that we set for ourselves — and is what differentiates us in the market,” he said. “Barbara Davis is an accomplished nutrition scientist who plays a vital role at PLT by bringing her deep scientific expertise to connect science with commercial opportunities. Her considerable leadership is evident, not only with new product development, but also in supporting our sales and marketing initiatives. Barbara’s outstanding CPG and R&D experience, professional network, and reputation best position PLT to deliver upon our core brand promise that high-quality science sets the foundation for high-quality ingredients. With PLT’s focus on scientifically-supported ingredient solutions, Barbara’s role is of strategic importance as we develop innovative and impactful solutions for our customers,” he added.
Immediately before joining PLT Health Solutions, Dr. Davis was vice president, Science & Technology for HealthFocus International, a market research and strategic consulting company specializing in understanding health and nutrition trends, where she worked on merging science with consumer insights and designed clinical trials to support health messaging. Prior to this, she was director-Innovations, Nutrition & Claims at The Dannon Company, where she created clinical research programs, guided scientific and technical evaluation of business development opportunities and led multidisciplinary teams engaged in applying nutrition science to market opportunities.