Lisa Olivo, Associate Editor03.02.15
Antioxidants assist in managing and preventing a wide range of health conditions. These essential nutrients combat oxidative stress, support immunity, promote heart health, and can protect the eyes, brain, joints and skin. In addition, strong consumer awareness for antioxidants—bolstered by sound clinical research—makes this market a powerful player in the nutraceuticals space.
A handful of ingredients saw solid growth this past year, according to SPINS data across natural and conventional departments for the 52 weeks ending Dec. 28, 2014. Supplements with turmeric earned approximately $426,000 (up 114%) from 2013; vitamin A reached $14.8 million (up 100%); and vitamin C (not including Ester-C) took in about $331 million (up 4.6%).
However, a saturated market seems to have diluted some of the category’s potency. Despite a strong overall showing, sales of several antioxidant supplements slumped in 2014. SPINS reported that sales of green teas and green tea supplements declined 16% to about $60 million; resveratrol fell to $5.4 million, down 18.3%; CoQ10 earned approximately $151 million, down 2.3%; b
A handful of ingredients saw solid growth this past year, according to SPINS data across natural and conventional departments for the 52 weeks ending Dec. 28, 2014. Supplements with turmeric earned approximately $426,000 (up 114%) from 2013; vitamin A reached $14.8 million (up 100%); and vitamin C (not including Ester-C) took in about $331 million (up 4.6%).
However, a saturated market seems to have diluted some of the category’s potency. Despite a strong overall showing, sales of several antioxidant supplements slumped in 2014. SPINS reported that sales of green teas and green tea supplements declined 16% to about $60 million; resveratrol fell to $5.4 million, down 18.3%; CoQ10 earned approximately $151 million, down 2.3%; b
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