Mark Becker, Contributing Writer07.01.14
The sports nutrition/weight loss market achieved $30.7 billion in sales in 2013, according to Nutrition Business Journal (NBJ), Boulder, CO. Sports nutrition supplement sales specifiically topped $4.5 billion.
The nutritional and performance drink market grew by 48% between 2008 and 2013, according to Mintel International. The sports drink sector grew by 30%, nutritional drinks by 38% and protein drinks by 333%. The energy drink category reached $11.3 billion in sales in 2013 (+$1.7 billion compared to 2012). Meanwhile, the market for nutrition and energy bars in the U.S. increased by 71% between 2006 and 2011, with total U.S. sales of $1.7 billion in 2011, per Mintel. These numbers indicate the sport nutrition category is of major interest to consumers and is led by the protein segment (drinks and powders), which attract more and more people every day.
Market Drivers
Increasing competition, consumer expectations and regulatory factors are playing significant roles in the evolution of this market, according to Mathieu Dondain, director of marketing and communication with France-based Nexir
The nutritional and performance drink market grew by 48% between 2008 and 2013, according to Mintel International. The sports drink sector grew by 30%, nutritional drinks by 38% and protein drinks by 333%. The energy drink category reached $11.3 billion in sales in 2013 (+$1.7 billion compared to 2012). Meanwhile, the market for nutrition and energy bars in the U.S. increased by 71% between 2006 and 2011, with total U.S. sales of $1.7 billion in 2011, per Mintel. These numbers indicate the sport nutrition category is of major interest to consumers and is led by the protein segment (drinks and powders), which attract more and more people every day.
Market Drivers
Increasing competition, consumer expectations and regulatory factors are playing significant roles in the evolution of this market, according to Mathieu Dondain, director of marketing and communication with France-based Nexir
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