Mark Becker, Contributing Writer03.01.13
Equipped with more disposable income than any previous generation, millions of Baby Boomers are approaching retirement. Committed to staying active and healthy, they are likely to consider antioxidants to fight off premature aging, cardiovascular disease, inflammatory conditions and cognitive disorders. With the current healthcare system struggling to find its way, consumers both young and old are being more proactive about their health.
According to Food Marketing Institute’s 2011 “Shopping for Health” survey, antioxidants are among the top five health components that U.S. consumers want in their food products. Mintel reported that new antioxidant product launches for both food and food supplements increased by about 10% between 2010 and 2011. And according to Packaged Facts, Rockville, MD, there has been significant product launch activity in the form of food products making antioxidant claims. “Twice as many new launches occurred in the first six months of 2011, compared to the entire year of 2010,” said Dean Mosca, president of Proprietary Nutritionals Inc. (PNI), Kearny, NJ. “‘Anti-aging’ and ‘immunity’ a
According to Food Marketing Institute’s 2011 “Shopping for Health” survey, antioxidants are among the top five health components that U.S. consumers want in their food products. Mintel reported that new antioxidant product launches for both food and food supplements increased by about 10% between 2010 and 2011. And according to Packaged Facts, Rockville, MD, there has been significant product launch activity in the form of food products making antioxidant claims. “Twice as many new launches occurred in the first six months of 2011, compared to the entire year of 2010,” said Dean Mosca, president of Proprietary Nutritionals Inc. (PNI), Kearny, NJ. “‘Anti-aging’ and ‘immunity’ a
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