01.01.13
The Coca-Cola Company and Select Milk Producers, Inc. have acquired equity stakes in the newly-created Fair Oaks Farms Brands, LLC to drive growth and expansion of Core Power brand high protein milk shakes and to create an innovative portfolio of brands and products that feature the value-added nutrition of dairy.
Core Power, currently distributed by Coca-Cola Refreshments, is available in 26-gram and 20-gram naturally sweetened protein versions, and is aseptically packaged in 11.5-oz. recyclable plastic bottles. All five drinks are lactose- and gluten-free.
The investment validates the potential both parties see in offering higher quality value-added health and wellness beverages. “Our leadership in technology, innovation and sustainability within the dairy industry, combined with the company’s brand development and distribution capabilities will enable a new portfolio of nutritional beverages with strong growth potential,” said Mike McCloskey, co-founder and CEO of Select, an independent group of 87 American family farmers.
According to Steve Jones, CEO of the new Fair Oaks Farms Brands, LLC, “Our initial launch of Core Power is off to a great start and this new partnership agreement with VEB (Venturing and Emerging Brands, an operating unit of Coca-Cola North America) will help us realize our vision of becoming a leading health and wellness company and the most trusted brand leader in dairy nutrition.”
Core Power, currently distributed by Coca-Cola Refreshments, is available in 26-gram and 20-gram naturally sweetened protein versions, and is aseptically packaged in 11.5-oz. recyclable plastic bottles. All five drinks are lactose- and gluten-free.
The investment validates the potential both parties see in offering higher quality value-added health and wellness beverages. “Our leadership in technology, innovation and sustainability within the dairy industry, combined with the company’s brand development and distribution capabilities will enable a new portfolio of nutritional beverages with strong growth potential,” said Mike McCloskey, co-founder and CEO of Select, an independent group of 87 American family farmers.
According to Steve Jones, CEO of the new Fair Oaks Farms Brands, LLC, “Our initial launch of Core Power is off to a great start and this new partnership agreement with VEB (Venturing and Emerging Brands, an operating unit of Coca-Cola North America) will help us realize our vision of becoming a leading health and wellness company and the most trusted brand leader in dairy nutrition.”
