05.31.12
A new market analysis from Frost & Sullivan has found that the probiotic market earned revenues of $310 million in 2011 and is estimated to reach almost $523 million by 2018, thanks to increasing awareness about the benefits of consuming probiotics—a vital component that has catapulted the Southeast Asian probiotic fortified foods market into the league of the European and North American markets, which have high levels of productivity. According to report, titled “Strategic Analysis of the Asia-Pacific Probiotic Cultures Market,” so far, most of the probiotics available in the market are unstable at room temperature. New technologies such as microencapsulation are addressing this shortcoming to enhance the lifetime and usability of probiotics. Scientists have been screening and identifying new strains that can withstand high and low temperature and be used in high-pressure applications.
