Rebecca Wright, Editor12.01.11
“This year FDA and FTC flexed their enforcement muscles. FDA was particularly active with regard to GMP inspections, spiking and adulteration issues and New Dietary Ingredients (NDIs), while FTC was busy slapping companies for misleading claims. Companies by now should be realizing that if they intend to operate in this marketplace, they must take these agencies very seriously—their future depends on it.
“Across the pond, the European claims regulations have raised concerns for the natural products industry. It looks as if the environment will become more stringent for the future and many experts believe innovation will stall and business will falter as a result.
“Elsewhere, there are many opportunities knocking with regard to dietary supplements and functional foods, especially in developing markets such as Brazil, Russia, India and China, or the BRIC countries. Blessed with more disposable income, consumers in these regions are turning their attention toward our industry’s products. As regulations catch up to consumer demand, expect a thriving market for these products during the next several years.
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“Across the pond, the European claims regulations have raised concerns for the natural products industry. It looks as if the environment will become more stringent for the future and many experts believe innovation will stall and business will falter as a result.
“Elsewhere, there are many opportunities knocking with regard to dietary supplements and functional foods, especially in developing markets such as Brazil, Russia, India and China, or the BRIC countries. Blessed with more disposable income, consumers in these regions are turning their attention toward our industry’s products. As regulations catch up to consumer demand, expect a thriving market for these products during the next several years.
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