Julie Dennis04.01.10
The nutraceuticals industry is continuing to evolve amid factors that either support, or possibly threaten its growth. Overall, for the estimated $25 billion U.S. dietary supplement industry, the prognosis is good. Very good.
In fact, 65% of adult Americans (approximately 150 million) label themselves supplement users, according to a 2009 survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D.C.
Despite the troubled economy, this burgeoning community of supplement users ushered in an estimated 6% overall growth for nutraceuticals in 2009, a year that was difficult, at best, for many industries and individuals. Even more impressive, dietary supplements grew 10% in the mass market, according to figures from Nutrition Business Journal (NBJ), Boulder, CO. There was also some surprising strength in the practitioner channel, according to Patrick Rea, publisher and editorial director, NBJ, who said this sector returned to double-digit growth in 2009 and hovered between 10-15%.
“Of course economic conditions of the last several years are driving this even more so
In fact, 65% of adult Americans (approximately 150 million) label themselves supplement users, according to a 2009 survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D.C.
Despite the troubled economy, this burgeoning community of supplement users ushered in an estimated 6% overall growth for nutraceuticals in 2009, a year that was difficult, at best, for many industries and individuals. Even more impressive, dietary supplements grew 10% in the mass market, according to figures from Nutrition Business Journal (NBJ), Boulder, CO. There was also some surprising strength in the practitioner channel, according to Patrick Rea, publisher and editorial director, NBJ, who said this sector returned to double-digit growth in 2009 and hovered between 10-15%.
“Of course economic conditions of the last several years are driving this even more so
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