Grant Washington-Smith & Paul Altaffer11.01.08
Like the rest of the world, Australia and New Zealand have enjoyed a climate of economic prosperity during the past few years. Low unemployment and easy credit have fueled consumerism in both countries, but the winds of change that first blew across the U.S. in late 2006, have now reached the shores of New Zealand and are expected to arrive in Australia very soon.
Brand manufacturers and distributors in the natural products industry within New Zealand are bracing themselves for the tough times that lie ahead. The Australian natural products industry remains more insulated from economic shock compared to its smaller pacific neighbor, in part due to a higher level of mainstream consumer acceptance of nutritional supplements, which leads to greater market penetration. Additionally, Australia has a population of 21.4 million people, which is more than five times greater than that of New Zealand. According to the International Monetary Fund's data on income, wealth and prosperity, the average Australian also earns more ($45,682 per year) compared to the average New Zealander ($30,256 per year).
Estimates of market size for the natural products industry put
Brand manufacturers and distributors in the natural products industry within New Zealand are bracing themselves for the tough times that lie ahead. The Australian natural products industry remains more insulated from economic shock compared to its smaller pacific neighbor, in part due to a higher level of mainstream consumer acceptance of nutritional supplements, which leads to greater market penetration. Additionally, Australia has a population of 21.4 million people, which is more than five times greater than that of New Zealand. According to the International Monetary Fund's data on income, wealth and prosperity, the average Australian also earns more ($45,682 per year) compared to the average New Zealander ($30,256 per year).
Estimates of market size for the natural products industry put
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